The UK's Sweaty Betty Opens its First Physical Store in California
Jana Pijak — March 2, 2016 — Lifestyle
References: sweatybetty & latimes
UK-based sportswear retailer Sweaty Betty is known for its strong online presence and style-conscious product range. Paying attention to performance, comfort and high quality, the e-retailer also puts fashion first. The boutique is known for offering a diverse collection of female-focused apparel for a variety of workout routines and even features in-store yoga sessions that help consumers stay motivated. Additionally, the brand's YouTube channel is widely successful and features free workout videos by celebrity trainer guest-stars.
In addition to yoga and running wear, Sweaty Betty's also carries niche items like scuba suits and triathlon gear that is surprisingly chic. Opening it's first brick-and-mortar location in Venice, California, the British retailer aims to target a new audience of fitness-conscious females.
Known for its health food movement and popular yoga scene, California is introduced to the e-retailer's vibrant range that successfully blends fashion and fun with performance and quality.
In addition to yoga and running wear, Sweaty Betty's also carries niche items like scuba suits and triathlon gear that is surprisingly chic. Opening it's first brick-and-mortar location in Venice, California, the British retailer aims to target a new audience of fitness-conscious females.
Known for its health food movement and popular yoga scene, California is introduced to the e-retailer's vibrant range that successfully blends fashion and fun with performance and quality.
Trend Themes
1. Style-focused Fitness Retailers - Fashionable fitness retailers who prioritize comfort and performance continue to enter the market.
2. Virtual Workouts with Celebrity Trainers - Online classes and YouTube channels featuring celebrity trainers continue to trend in the fitness industry.
3. Niche Workout Attire - Fitness brands continue to expand their offerings into niche workout categories such as triathlons and scuba diving.
Industry Implications
1. Health and Wellness - There is a growing market for fitness brands who work to integrate fashion and style into their products, in addition to prioritizing comfort and performance.
2. Athleisure - The continuing rise of athleisure wear has created a space for fashion-focused fitness retailers to enter the market.
3. E-commerce - With the success of Sweaty Betty's online presence leading to the opening of their brick-and-mortar location, there is a continued opportunity for e-commerce retailers to expand into physical stores.
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