The Newest Lacoste Sport Collection Fuses Function and Style
Christopher Magsambol — January 16, 2016 — Lifestyle
References: lacoste
While known for its long history in casual wear, this Lacoste sportswear collection takes inspiration from the brand's roots. The versatile clothing line is comprised of jackets, pants, shorts and sweaters, aimed at the active, yet fashionable consumer. A wide range of active-ready golf shirts anchor the collection, recreating the brand's most iconic garment in both vibrant and neutral prints.
The outerwear selection targets consumers who wish to take their exercise outdoors, with pieces that feature waterproof nylon and lightweight jackets that ensure maximum performance without sacrificing style.
By focusing on both comfort and style, this versatile sports collection seamlessly translates into chic streetwear for young busy professionals.
The outerwear selection targets consumers who wish to take their exercise outdoors, with pieces that feature waterproof nylon and lightweight jackets that ensure maximum performance without sacrificing style.
By focusing on both comfort and style, this versatile sports collection seamlessly translates into chic streetwear for young busy professionals.
Trend Themes
1. Versatile Sportswear - The trend highlights the customers' desire for stylish multi-functional apparel that can fit into both workout and everyday wear; opportunities for integrating more advanced materials and technologies can create innovative products.
2. Performance-focused Technology - Trends in smart fabrics and nanotechnology are creating opportunities for companies to develop performance-enhancing features in sportswear, such as moisture-wicking and breathable fabrics.
3. Athleisure Fashion - The trend of combining athletic wear with casual wear has created opportunities to develop sportswear as fashion statement and for designers to blend fashion and function.
Industry Implications
1. Sportswear Industry - Companies can focus on creating innovative sportswear that combines both athletic and fashion elements to cater to the market's growing demand for versatile and stylish sportswear.
2. Fashion Industry - The fashion industry can leverage the versatility of sports and create new fashion-forward designs and collections that cater to the merging trend of Athleisure fashion.
3. Technology Industry - Technology companies can leverage the demand for performance-focused sportswear to develop and implement smart fabrics and nanotechnologies into the manufacturing process, further improving sportswear functionality and design.
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