This Collection of Clothing for Yoga Celebrates Street Art
Laura McQuarrie — September 8, 2016 — Lifestyle
The Reebok x Tristan Eaton 'Graffiti Collage Collection' is an artful range of athletic clothing for yoga that includes tank tops, sports bras and shorts that include vibrant prints that take inspiration from pop art and street art culture. Reebok calls this a collection for "celebrating the beauty of human beings."
The dynamic graffiti-inspired collection from Reebok's Artist Series is modeled in a lookbook by international yoga instructor Tara Stiles, who has long professed her love of vibrant and expressive colors, especially through her own clothing collaborations with Reebok.
In addition to being noteworthy for their modern street style, pieces in the Graffiti Collage Collection like the tanks feature a unique dry-dye technology that saves 25 liters of water per shirt during production.
The dynamic graffiti-inspired collection from Reebok's Artist Series is modeled in a lookbook by international yoga instructor Tara Stiles, who has long professed her love of vibrant and expressive colors, especially through her own clothing collaborations with Reebok.
In addition to being noteworthy for their modern street style, pieces in the Graffiti Collage Collection like the tanks feature a unique dry-dye technology that saves 25 liters of water per shirt during production.
Trend Themes
1. Graffiti-inspired Active Apparel - Disruptive innovation opportunity: Explore collaborations between fashion brands and street artists to create unique and artful activewear collections.
2. Pop Art and Street Art Culture - Disruptive innovation opportunity: Integrate vibrant and expressive prints inspired by pop art and street art into various products and industries, beyond just clothing.
3. Sustainable Fashion Technology - Disruptive innovation opportunity: Develop and implement eco-friendly production technologies like dry-dye to reduce water usage and environmental impact in the fashion industry.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Explore unique collaborations and artistic influences to create distinct and eye-catching designs in the fashion and apparel industry.
2. Art and Creativity - Disruptive innovation opportunity: Bridge the gap between art and everyday products by incorporating street art and pop art culture into various creative industries.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Implement eco-friendly production technologies in the manufacturing industry to reduce resource consumption and promote sustainability.
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