This Decathlon Connect in Munich Features Digital Amenities
Rebecca Byers — March 14, 2016 — Business
References: retaildesignblog.net
This Decathlon Connect store in Munich highlights the fast-growing French sports retailer's dynamic in-store experience and the innovative value it offers. Located in Munich’s Stachus Passagen, the new Decathlon Connect store opened its doors in February 2016 and was conceived as a means of building brand awareness in the inner city of Munich.
The results are a memorable in-store experience that completely immerses the shopper in both the lifestyle and experience of the outdoors. The athletic equipment and apparel retailer succeeded in creating a gamified shopping experience that will delight consumers.
In an intriguing incorporation of technology, the Decathlon Connect store in Munich also boasts tablets set up in various spots so that shoppers may also browse the online selection of over 35,000 products.
The results are a memorable in-store experience that completely immerses the shopper in both the lifestyle and experience of the outdoors. The athletic equipment and apparel retailer succeeded in creating a gamified shopping experience that will delight consumers.
In an intriguing incorporation of technology, the Decathlon Connect store in Munich also boasts tablets set up in various spots so that shoppers may also browse the online selection of over 35,000 products.
Trend Themes
1. Gamified Shopping Experience - Enhanced shopping experience through gamification in retail stores.
2. Augmented Reality in Retail - Incorporating augmented reality to create immersive and engaging experience for shoppers.
3. In-store Digital Amenities - Integration of digital amenities in physical stores for a unique and interactive shopping experience.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can explore gamification and digital amenities to create engaging shopping experiences.
2. Retail Technology - Retail technology companies can offer augmented reality solutions to retailers to enhance their in-store experience.
3. Advertising & Marketing - Advertising and marketing agencies can assist retailers in creating innovative in-store experiences that utilize digital amenities and gamification.
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