The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Kalin Ned — June 5, 2023 — Pop Culture
References: us.puma & highsnobiety
The NYC basketball-inspired collection by PUMA and Rhuigi Villaseñor, a long-time collaborator, fuses nostalgic aesthetics with a celebration of the popular sport. The capsule includes various graphic tees, shorts, and tote bags. This is the fourth iteration of 'New York Worldwide,' and the collaborators sought to "paint a symbolic picture of the special connection shared between the city [New York] and the sport it calls its own."
The PUMA x Rhuigi Villaseñor NYC basketball-inspired collection taps rising star RJ Barrett from the New York Knicks and NBA all-star Walt "Clyde" Frazier for the campaign. The two athletes, which are described "as markers of basketball’s evolution within the city," are sure to bring more attention to the capsule.
Image Credit: HIGHSNOBIETY / ANDY JACKSON/ BORN ARTISTS
The PUMA x Rhuigi Villaseñor NYC basketball-inspired collection taps rising star RJ Barrett from the New York Knicks and NBA all-star Walt "Clyde" Frazier for the campaign. The two athletes, which are described "as markers of basketball’s evolution within the city," are sure to bring more attention to the capsule.
Image Credit: HIGHSNOBIETY / ANDY JACKSON/ BORN ARTISTS
Trend Themes
1. Basketball-inspired Fashion - There is an opportunity for other fashion companies to take inspiration from the NYC basketball scene and create more basketball-inspired clothing lines.
2. Athlete-collaborated Fashion - The collaboration with RJ Barrett and Walt Frazier shows an opportunity for other companies to collaborate with professional athletes in creating new collections.
3. Nostalgic Aesthetics in Fashion - The PUMA x Rhuigi Villaseñor NYC collection shows the growing trend of using nostalgic aesthetics in fashion and other industries to capture a sense of history and authenticity.
Industry Implications
1. Fashion - The PUMA x Rhuigi Villaseñor NYC basketball-inspired collection shows an opportunity for the fashion industry to incorporate sports themes into their designs.
2. Sports - Professional athletes collaborating with fashion companies to create lines, such as RJ Barrett and Walt Frazier in the PUMA x Rhuigi Villaseñor NYC collection, creates opportunities for the sports industry in marketing and branding.
3. Marketing and Advertising - The use of nostalgia and the incorporation of professional athletes in the PUMA x Rhuigi Villaseñor NYC collection shows an opportunity for marketing and advertising companies to connect with consumers through cultural and historical references.
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