This 'Adore Me' Collection Promises Comfort and Style
Rahul Kalvapalle — October 5, 2016 — Lifestyle
References: adoreme & prnewswire
Innovation-focused e-commerce lingerie company Adore Me is launching an eye-catching new activewear collection that is designed to help women look and feel their best when they're working out.
What makes Adore Me's activewear collection noteworthy is the fact that it offers a massive selection of attractive pieces but doesn't only restrict access to women of a certain size and shape. Rather, these products are intentionally designed to be inclusive so that even plus-size women can enjoy their designs. The collection includes sets comprising bras, tanks, shorts, leggings and much more.
Adore Me has already gained big success for the manner in which it has interpret the e-commerce fashion industry, and the addition of an activewear collection to its repertoire will certainly help it gain more of a following.
What makes Adore Me's activewear collection noteworthy is the fact that it offers a massive selection of attractive pieces but doesn't only restrict access to women of a certain size and shape. Rather, these products are intentionally designed to be inclusive so that even plus-size women can enjoy their designs. The collection includes sets comprising bras, tanks, shorts, leggings and much more.
Adore Me has already gained big success for the manner in which it has interpret the e-commerce fashion industry, and the addition of an activewear collection to its repertoire will certainly help it gain more of a following.
Trend Themes
1. Inclusive Activewear - Creating activewear collections that cater to women of all sizes and shapes presents an opportunity for disruptive innovation in the fashion industry.
2. Massive Selection - Offering a wide variety of attractive activewear pieces allows for disruptive innovation in the e-commerce fashion industry by providing customers with more choices.
3. Comfort and Style - Designing activewear that prioritizes both comfort and style opens up opportunities for disruptive innovation, as it meets the needs of consumers who want to look and feel their best while working out.
Industry Implications
1. E-commerce Fashion - The e-commerce fashion industry can explore disruptive innovation by expanding their product offerings to include inclusive and stylish activewear collections.
2. Lingerie - Invigorating the lingerie industry through the introduction of activewear collections that cater to all body types presents an opportunity for disruptive innovation.
3. Fitness and Wellness - The fitness and wellness industry can benefit from disruptive innovation by partnering with fashion brands to create inclusive activewear collections that empower people of all sizes to exercise comfortably.
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