Jakks Pacific is Unveiling a New Lifestyle Collection
Kanesa David — August 1, 2024 — Lifestyle
Jakks Pacific is expanding its Quicksilver, Roxy, Element, and Juicy Couture lines by launching multiple new lifestyle products. Collection highlights include skateboards, helmets, knee pads, and roller skates, providing consumers with an assortment of fun products for the ultimate summer experience. Jakks also has plans to expand into floaties, beach accessories, volleyball, and other toy products.
“This new line in our seasonal division marks a significant step in Jakks’ strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” Dennis Claussen, SVP Design & Marketing at JAKKS, says. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”
The new Jakks product lines will debut in August through Academy Sports and select retailers.
Image Credit: Jakks Pacific
“This new line in our seasonal division marks a significant step in Jakks’ strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” Dennis Claussen, SVP Design & Marketing at JAKKS, says. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”
The new Jakks product lines will debut in August through Academy Sports and select retailers.
Image Credit: Jakks Pacific
Trend Themes
1. Integrated Lifestyle Offerings - Comprehensive product lines that combine activities like skateboarding and beach sports create a seamless summer lifestyle experience for consumers.
2. Seasonal Lifestyle Capsules - Expanding product ranges to include diverse summer essentials like floaties and volleyball sets aligns with consumer demand for versatile seasonal collections.
3. Youth-centric Active Gear - Targeting Millennials and Gen Z with specialized items such as helmets and knee pads caters to a younger demographic's safety and activity-driven lifestyle.
Industry Implications
1. Sports Equipment - Introducing lifestyle-focused sports gear like roller skates and skateboards taps into the growing market for recreational sports products.
2. Beach Accessories - The expansion into beach-related products such as floaties and beach accessories leverages the seasonal popularity of coastal recreation.
3. Youth Apparel and Lifestyle - Offering a variety of lifestyle products under brands like Roxy and Juicy Couture meets the consumer trends of fashion and function for younger audiences.
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