Shake Shack is Celebrating the Opening of a New Store with Free Food
Katherine Pendrill — August 15, 2016 — Marketing
References: shakeshack & chewboom
With the opening of its 100th location at the Boston Seaport this month, Shake Shack is launching a celebratory burger giveaway. The chain is quickly becoming a popular fast food option among consumers and its latest promotion signals just how fast the company is growing.
The celebratory burger giveaway will take place on Tuesday, August 16th at all Shake Shack locations. The promotion will run from 10:30AM until noon, with the first 100 people in line treated to a free ShackBurger. Unfortunately everyone else in line will not be eligible for any free food.
With locations in 15 states across the US and stores in international locales such as Tokyo, Dubai and Moscow, it is clear that Shake Shack's popularity is quickly growing.
The celebratory burger giveaway will take place on Tuesday, August 16th at all Shake Shack locations. The promotion will run from 10:30AM until noon, with the first 100 people in line treated to a free ShackBurger. Unfortunately everyone else in line will not be eligible for any free food.
With locations in 15 states across the US and stores in international locales such as Tokyo, Dubai and Moscow, it is clear that Shake Shack's popularity is quickly growing.
Trend Themes
1. Growing Fast Food Chain - Shake Shack's rapid expansion and popular promotions signal the potential for disruptive innovation in the fast food industry.
2. Burger Giveaway Promotions - The success of Shake Shack's celebratory burger giveaway demonstrates an opportunity for other food chains to attract customers through special promotions.
3. International Expansion - Shake Shack's successful expansion into international markets opens opportunities for other fast food chains to explore global growth and capture new customer bases.
Industry Implications
1. Fast Food - Fast food chains can learn from Shake Shack's success and implement innovative strategies to capture customer attention and drive growth.
2. Restaurant and Hospitality - Restaurants and hospitality businesses can consider adopting creative promotions similar to Shake Shack's burger giveaway to attract customers and generate buzz.
3. International Franchising - The international success of Shake Shack demonstrates an opportunity for franchising businesses to expand their operations globally and tap into new markets.
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