Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
Katherinev123 — November 20, 2011 — Art & Design
London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max.
Reebok and CrossFit (a developer of multifunctional fitness programs) have joined forces to create this massive 3D masterpiece, which measures 1,160.4 by 106.5 meters, beating the previous record-setting, 892.15-square-meter painting by Qi Xinghua. This amazing interactive 3D artwork sets a new Guinness World Record and features an incredibly real-looking waterfall and canyon. Visitors were encouraged to stand "on the edge" of the canyon and pass a ball to each other, as well as join the Reebok CrossFit team in an "extreme" workout, describes Popsop.
In addition to sponsoring the International CrossFit Games, Reebok has also created a new line of clothing specifically for CrossFit training programs.
Reebok and CrossFit (a developer of multifunctional fitness programs) have joined forces to create this massive 3D masterpiece, which measures 1,160.4 by 106.5 meters, beating the previous record-setting, 892.15-square-meter painting by Qi Xinghua. This amazing interactive 3D artwork sets a new Guinness World Record and features an incredibly real-looking waterfall and canyon. Visitors were encouraged to stand "on the edge" of the canyon and pass a ball to each other, as well as join the Reebok CrossFit team in an "extreme" workout, describes Popsop.
In addition to sponsoring the International CrossFit Games, Reebok has also created a new line of clothing specifically for CrossFit training programs.
Trend Themes
1. Interactive 3D Artwork - The creation of massive and immersive 3D paintings offers new opportunities for interactive and engaging art experiences.
2. Record-breaking Art Installations - Artists and brands partnering to create record-breaking art installations presents a unique opportunity for publicity and brand awareness.
3. Branded Fitness Programs - Brands collaborating with fitness programs, like Reebok and CrossFit, offers potential for creating specialized products and services for fitness enthusiasts.
Industry Implications
1. Art and Design - The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings.
2. Event Management - Event management companies can include record-breaking art installations as a unique and interactive element to attract attendees.
3. Sports and Fitness - The sports and fitness industry can partner with brands to create customized training programs and apparel for athletes and fitness enthusiasts.
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