Chicago's Jordan Brand Shop Boasts Exclusive Shoes & An Invite-Only Court
Cadhla Gray — November 3, 2015 — Fashion
References: chicagotribune & caplex
Nike's exclusive Jordan Brand store is opening its doors in Chicago this weekend with every detail hand-picked by Michael Jordan himself. Selling shoes, clothing and more, the store will also offer exclusive sneakers that fans can only find at the specific location.
The design has been intricately thought out, with game-worn sneaker decor along with elephant-engraved door handles. The upstairs of the multi-level brick and mortar even has an exclusive invite-only gym to host local athletes called 'Station 23.' These athletes will be given their own jerseys and the chance to try out new shoe models first.
While enough products already existed to make the Jordan offshoot of Nike a brand of its own, this Jordan Brand store was designed in an effort to give it that identity. Creating a niche store for people specifically enthralled with Michael Jordan products, Nike targets a large but selective group of people with its latest project.
The design has been intricately thought out, with game-worn sneaker decor along with elephant-engraved door handles. The upstairs of the multi-level brick and mortar even has an exclusive invite-only gym to host local athletes called 'Station 23.' These athletes will be given their own jerseys and the chance to try out new shoe models first.
While enough products already existed to make the Jordan offshoot of Nike a brand of its own, this Jordan Brand store was designed in an effort to give it that identity. Creating a niche store for people specifically enthralled with Michael Jordan products, Nike targets a large but selective group of people with its latest project.
Trend Themes
1. Exclusive Sneaker Stores - The opening of Jordan Brand Store in Chicago demonstrates the trend of exclusive stores that cater to sneaker enthusiasts and offer limited-edition sneakers.
2. Celebrity-endorsed Retail Experiences - The customization and attention to detail in the Jordan Brand Store reflects a trend of creating immersive retail experiences that are curated and influenced by famous athletes or celebrities.
3. Brand Identity Through Niche Retail Stores - Nike's creation of the Jordan Brand Store in order to give the Jordan offshoot its own identity exemplifies the trend of brands using specialty stores to cultivate a unique brand image.
Industry Implications
1. Sportswear and Apparel - The opening of the Jordan Brand Store highlights opportunities for sportswear and apparel industries to create exclusive retail spaces and limited-edition products that cater to niche markets of celebrity and sports fans.
2. Footwear and Sneaker Culture - The trend of exclusive sneaker stores such as the Jordan Brand Store indicates opportunities for the footwear industry to capitalize on limited-edition releases, collaborations, and celebrity endorsements to attract sneaker enthusiasts.
3. Retail Design and Experiential Marketing - The design and immersive experience offered by the Jordan Brand Store illustrates opportunities for the retail design and experiential marketing industries to create unique and engaging environments that appeal to consumers' passion for celebrity athletes and exclusive products.
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