Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits
Laura McQuarrie — September 11, 2015 — Lifestyle
References: wakeupwithakiwi & marketing-interactive
In order to inspire the public to wake up with zest and energy, fruit brand Zespri launched Zespri Golden Mornings in collaboration with Morning Gloryville.
Morning Gloryville is known for its pre-work parties and is now lending its ability to drum up energy early in the morning to Southeast Asia. In Singapore, the public can register for free to attend energizing dance raves, sunrise yoga sessions and CruCycle spin classes. Although early mornings can be rough, the event is infused with fun—for instance, the spin classes are led by a Kiwi mascot.
After working up a sweat with physical activities, participants can refuel with fruit juice and healthy raw foods that are freshly made by chef Sandra Lee. Additionally, there are also Kooze juice bottles and kiwi giveaways during the morning party event.
Morning Gloryville is known for its pre-work parties and is now lending its ability to drum up energy early in the morning to Southeast Asia. In Singapore, the public can register for free to attend energizing dance raves, sunrise yoga sessions and CruCycle spin classes. Although early mornings can be rough, the event is infused with fun—for instance, the spin classes are led by a Kiwi mascot.
After working up a sweat with physical activities, participants can refuel with fruit juice and healthy raw foods that are freshly made by chef Sandra Lee. Additionally, there are also Kooze juice bottles and kiwi giveaways during the morning party event.
Trend Themes
1. Morning Rave Parties - Disruptive innovation opportunity: Create unique experiences that combine fitness and entertainment to motivate people to start their day with energy and enthusiasm.
2. Pre-work Fitness Events - Disruptive innovation opportunity: Organize events that promote physical activities like yoga and spin classes to help people kickstart their mornings in a healthy way.
3. Healthy Refreshments - Disruptive innovation opportunity: Develop fresh and nutritious food and beverage options to cater to the growing demand for health-conscious choices during morning activities.
Industry Implications
1. Fitness & Entertainment - Disruptive innovation opportunity: Combine elements of the fitness and entertainment industries to create engaging experiences that redefine morning routines.
2. Health & Wellness - Disruptive innovation opportunity: Offer innovative products and services in the health and wellness sector that cater to the specific needs of the morning routine market.
3. Food & Beverage - Disruptive innovation opportunity: Develop new food and beverage offerings that align with the demand for fresh, healthy, and convenient options for morning activities.
4.1
Score
Popularity
Activity
Freshness
