The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
Katherine Pendrill — January 6, 2016 — Lifestyle
References: facebook & fab50womenontherun
'FAB 50' is a Florida-based running group that helps women in their 40s, 50s and 60s train for a half-marathon. While many boomer women strive to remain active as they age, it can be intimidating to workout alongside those who are much younger. This running group provides a supportive environment for women who are interesting in training with their peers.
FAB 50 is a running group that helps women of all shapes and sizes train for a half-marathon. Although the group is open to women of all ages, it is specifically targeted at boomer women who are trying to maintain a certain level of physical fitness as they age. Through a targeted training program and a supportive environment of like-minded individuals, the group encourages women to meet the goal of running each mile in 18 minutes or less.
The unique fitness program demonstrates that boomer women are interested in fitness programs that are not only age-appropriate, but also social in nature.
FAB 50 is a running group that helps women of all shapes and sizes train for a half-marathon. Although the group is open to women of all ages, it is specifically targeted at boomer women who are trying to maintain a certain level of physical fitness as they age. Through a targeted training program and a supportive environment of like-minded individuals, the group encourages women to meet the goal of running each mile in 18 minutes or less.
The unique fitness program demonstrates that boomer women are interested in fitness programs that are not only age-appropriate, but also social in nature.
Trend Themes
1. Boomer Fitness Programs - Boomer women are interested in fitness programs that are not only age-appropriate, but also social in nature.
2. Peer-based Training Groups - FAB 50 demonstrates the demand for peer-based training groups where individuals can train with their peers in a supportive environment.
3. Age-specific Fitness Programs - The success of FAB 50 highlights the need for age-specific fitness programs that are tailored to the needs and abilities of boomer women.
Industry Implications
1. Fitness Industry - The fitness industry could create more age-specific and peer-based training programs to meet the needs of boomer women trying to maintain physical fitness.
2. Hospitality Industry - The hospitality industry could incorporate fitness programs aimed at boomer women travellers in their marketing campaign offerings.
3. Technology Industry - The technology industry could create apps or online platforms that connect boomer women looking for peer-based fitness programs to train and socialize with other women in their age group.
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