Shake Shack Limited-Edition Dishes are Made with Shack BBQ Sauce
Katherine Pendrill — February 20, 2017 — Lifestyle
References: shakeshack & brandeating
With temperatures rising and sunny days on the way, Shake Shack has debuted a limited-edition BBQ menu with a trio of dishes featuring its signature Shack BBQ Sauce. Only available for a limited amount of time, the new dishes put a premium twist on BBQ.
Shake Shack's new BBQ menu features three brand-new dishes made with its popular Shack BBQ Sauce. The first of the new menu items is the BBQ ShackMeister Burger, which include a beef patty, cheese, crispy ShackMeister Ale-marinated shallots and BBQ sauce on a potato bun. The new BBQ Chick’n Shack is also served on a potato bun, but includes a crispy chicken breast filet instead of beef and a serving of pickles. Finally, the new BBQ Bacon Cheese Fries consist of crinkle-cut fries topped with BBQ sauce, cheese and Niman Ranch bacon.
Shake Shack's new BBQ menu features three brand-new dishes made with its popular Shack BBQ Sauce. The first of the new menu items is the BBQ ShackMeister Burger, which include a beef patty, cheese, crispy ShackMeister Ale-marinated shallots and BBQ sauce on a potato bun. The new BBQ Chick’n Shack is also served on a potato bun, but includes a crispy chicken breast filet instead of beef and a serving of pickles. Finally, the new BBQ Bacon Cheese Fries consist of crinkle-cut fries topped with BBQ sauce, cheese and Niman Ranch bacon.
Trend Themes
1. Limited-edition Menus - Creating limited-edition menus with special dishes and flavors can drive excitement and attract customers.
2. Signature Sauce Collaborations - Collaborating with popular sauces or condiments to create unique menu items can differentiate a business and generate buzz.
3. Premium Fast Food - Adding premium ingredients and twists to fast food classics can elevate the dining experience and cater to customers seeking higher quality options.
Industry Implications
1. Fast Food - Fast food chains can explore innovative menu options and collaborations to stay competitive and entice customers.
2. Restaurant Chains - Restaurant chains can create limited-edition menus and collaborate with popular brands to generate interest and boost sales.
3. Food and Beverage - The food and beverage industry can tap into the trend of premium fast food by offering upgraded ingredients and flavors in their products.
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