24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
Katherine Pendrill — August 19, 2016 — Life-Stages
References: 24hourfitness
The American gym chain '24 Hours Fitness' offers 'Active Aging Classes' for its older members. As boomers continue to age, many have begun taking steps to keep their body active and in shape. These group exercise classes help boomers and seniors stay fit with exercises that are tailored to their specific needs.
The Active Aging Classes at 24 Hour Fitness consist of group exercise classes that "help seniors and older adults maintain their cardiovascular health, strength and flexibility." The classes are designed to provide a supportive environment for like-minded individuals to pursue different fitness goals as they age. To keep participants engaged, the classes are variations on popular fitness programs such as yoga, Zumba and aquatics.
As boomers continue to express an interest in staying active as they age, specially designed fitness classes are likely to become increasingly popular.
The Active Aging Classes at 24 Hour Fitness consist of group exercise classes that "help seniors and older adults maintain their cardiovascular health, strength and flexibility." The classes are designed to provide a supportive environment for like-minded individuals to pursue different fitness goals as they age. To keep participants engaged, the classes are variations on popular fitness programs such as yoga, Zumba and aquatics.
As boomers continue to express an interest in staying active as they age, specially designed fitness classes are likely to become increasingly popular.
Trend Themes
1. Boomer-specific Exercise Classes - The rise of boomers seeking fitness solutions that cater to their specific needs presents an opportunity for gyms and fitness centers to offer specialized exercise classes.
2. Active Aging Classes - Creating age-specific exercise programs could become a highly attractive upgrade for gyms looking to differentiate their offering and attract older clientele.
3. Tailored Fitness Programs - Developing specialized fitness programs for aging boomers presents an opportunity for fitness equipment and accessory companies to create and market new products.
Industry Implications
1. Fitness Centers/gyms - Gyms and fitness centers can establish targeted business strategies to meet the niche demands of aging boomers for fitness programs and equipment.
2. Health Care - The healthcare system can leverage the trend to improve care and promote wellness by offering specialized fitness programs and solutions to boomers.
3. Sports and Fitness Equipment Manufacturing - Developing specialized fitness equipment and accessories that cater to boomers signals innovation and differentiation in the sporting and fitness industry.
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