AMC Entertainment May Soon Offer Texting-Friendly Auditoriums
Katherine Pendrill — April 14, 2016 — Pop Culture
References: variety & io9.gizmodo
AMC Entertainment is currently toying with the idea of creating texting-friendly auditoriums for movie goers who can't keep their hands off their smartphone for the span of a full-length feature.
The news comes from AMC Entertainment CEO Adam Aron, who explains that "You can't tell a 22-year-old to turn off their cellphone. That’s not how they live their life." As a result, the movie chain is floating the idea of designating certain theaters as texting-friendly spaces. Similar to the idea of having a separate smoking section in a restaurant, these spaces would give patrons the choice of what kind of theater experience they wish to have.
While there is no word on whether the texting-friendly auditoriums will become a reality any time soon, the news does demonstrate the struggle that theater chains face when it comes to accommodating tech-savvy consumers such as millennials.
The news comes from AMC Entertainment CEO Adam Aron, who explains that "You can't tell a 22-year-old to turn off their cellphone. That’s not how they live their life." As a result, the movie chain is floating the idea of designating certain theaters as texting-friendly spaces. Similar to the idea of having a separate smoking section in a restaurant, these spaces would give patrons the choice of what kind of theater experience they wish to have.
While there is no word on whether the texting-friendly auditoriums will become a reality any time soon, the news does demonstrate the struggle that theater chains face when it comes to accommodating tech-savvy consumers such as millennials.
Trend Themes
1. Texting-friendly Auditoriums - Creating designated spaces in movie theaters for patrons to use their smartphones during screenings.
2. Tech-accommodating Theater Experience - Recognizing the need to cater to tech-savvy consumers by offering options for smartphone usage during movies.
3. Challenges of Millennial Moviegoers - Addressing the struggle that theater chains face in meeting the expectations of millennials who are used to constant connectivity.
Industry Implications
1. Movie Theater Chains - Exploring opportunities to innovate the movie theater experience by experimenting with designated texting-friendly auditoriums.
2. Smartphone Manufacturers - Collaborating with theater chains to develop features or apps that enhance the movie-watching experience for smartphone users.
3. Mobile App Developers - Creating new applications or features that allow moviegoers to interact with their smartphones in designated texting-friendly auditoriums.
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