Packaging no longer holds toys, but becomes the plaything itself
Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
Trend Themes
1. Interactive Packaging - Developing innovative packaging that is part of the product itself and adds value for the customers.
2. Creative Play - Encouraging kids to play and become more mindful of the effect wasteful packaging has on the environment by developing unique toys from packaging components.
3. Conductive Print - Incorporating conductive ink technology into packaging or cover designs to offer interactive sensory experiences.
Industry Implications
1. Toy Industry - The toy industry can explore the idea of designing innovative products that involve interactive packaging designs that transform into toys after usage.
2. Food Packaging Industry - The food packaging industry can explore the concept of incorporating creative gameplay with packaging designs that amplify brand identity.
3. Music Industry - The music industry can develop innovative physical album packaging designs that enable consumers to interact with the print for a unique sensory experience.
5 Featured, 44 Examples:
537,683 Total Clicks
Date Range:
Oct 14 — Jan 15
Trending:
Warm
Consumer Insight Topics:
