The 'Chop Chop' Album by Bell X1 Doubles as a Wooden Cutting Board
Laura McQuarrie — August 17, 2013 — Art & Design
Irish band 'Bell X1' took quite a literal approach with the presentation of its latest album, 'Chop Chop.' A limited number of oak album cases were made, serving as album covers that also double as wooden cutting boards.
The presentation of this album is a humorous play on the name of the album, as well as a very novel way to package a CD. The wooden block has a slot for the album to slide into, which also works as an attractive stand.
Since CD sales are on the decline, this design by Alexis Deacon is an extremely creative way to package an album. The 300 'Chop Chop' albums sold out rapidly, proving that Bell X1 still has some fans that value owning a unique physical copy of a CD.
The presentation of this album is a humorous play on the name of the album, as well as a very novel way to package a CD. The wooden block has a slot for the album to slide into, which also works as an attractive stand.
Since CD sales are on the decline, this design by Alexis Deacon is an extremely creative way to package an album. The 300 'Chop Chop' albums sold out rapidly, proving that Bell X1 still has some fans that value owning a unique physical copy of a CD.
Trend Themes
1. Limited Edition Packaging - The 'Chop Chop' album demonstrates the potential for limited edition packaging that offers a unique and valuable experience for consumers.
2. Functional Merchandise - The use of the album cover as a wooden cutting board highlights the trend of creating functional merchandise that serves a practical purpose beyond its original intended use.
3. Creative Music Packaging - The 'Chop Chop' album exemplifies the trend of artists and designers pushing the boundaries of music packaging by using innovative and unexpected materials.
Industry Implications
1. Music Production - The music production industry could explore opportunities to create unique and interactive packaging concepts that enhance the value of physical albums.
2. Consumer Goods - The consumer goods industry can learn from the 'Chop Chop' album's example of incorporating functional design elements into their products to increase appeal and utility.
3. Creative Design - The creative design industry can tap into the demand for innovative and unconventional packaging solutions by collaborating with artists and musicians to create memorable and engaging experiences for consumers.
1.5
Score
Popularity
Activity
Freshness
