As other cultural groups gain more spending power, content changes
Implications - The buying power of visible minorities in North America is on the rise, and to suit this shift, content in all media is following suit by appealing to a broader demographic. This ushers the market into a new phase where diversity is no longer a topic reserved for CSR, but becomes the norm.
Trend Themes
1. Diversified Entertainment - Appealing to a broader demographic and developing content that caters to visible minority markets will become the norm in the entertainment industry.
2. Culturally Diverse Gaming - Expanding games' appeal by incorporating diverse cultures, languages and fandoms will attract a wider and more inclusive gaming audience.
3. Streaming Services - Given the increasing demand for on-demand streaming, digital content developers should be focusing on developing streaming platforms that cater to Chinese consumers.
Industry Implications
1. Entertainment - Diversifying content will positively impact the entertainment industry by allowing growth in multicultural markets.
2. Gaming - Developers can reach a wider and more diverse audience by incorporating bilingual gameplay and cultural references.
3. Digital Media - Digital media services can expand their reach and revenue by tapping into the growing interest in on-demand video streaming in China.
