Children's creative toys go virtual to encourage development
Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities.
Trend Themes
1. Augmented Reality Toys - Toy companies are using augmented reality to enhance traditional toys, allowing children to have a more interactive and engaging play experience.
2. AR Learning Experiences - Augmented reality is being used to create interactive and engaging learning experiences for children.
3. Voice-activated Design - Companies are using voice recognition technology to create unique and personalized design experiences for customers.
Industry Implications
1. Toy Manufacturing - Toy companies can explore opportunities to integrate augmented reality technology into their traditional toy lineups.
2. Education Technology - Ed tech companies can develop learning experiences that utilize augmented reality to make education more interactive and engaging.
3. Fashion and Design - Fashion and design companies can explore opportunities to incorporate voice recognition technology into their design process to create personalized and unique products.
4 Featured, 36 Examples:
196,396 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Mild
Consumer Insight Topics:
