Predictive technology enters the auto market as an extension of autonomous tech
Implications - Drivers are looking for the perfect balance of control and automation, which is putting predictive technology in the spotlight in the auto industry. While autonomous vehicles remain a focus for the future, consumers are reacting positively to smaller scale additions that maintain control while easing the demands of being on the road.
Trend Themes
1. Predictive Technology - Car manufacturers need to create a balance of control and automation. Predictive technology may be the key to achieving this balance.
2. Autonomous Driving Tech Integration - As the industry moves towards autonomous driving tech, integration with other features such as traffic-jam sensing systems, drowsiness detection steering wheels, and dashboard cameras will be crucial.
3. Traffic Prediction and Avoidance - As traffic congestion continues to be an issue, predictive traffic apps that map traffic light patterns and estimating wait times can provide additional peace of mind for drivers.
Industry Implications
1. Automotive Industry - Manufacturers will need to explore more controlled automated driving features and the integration of autonomous driving tech with other features for a more seamless driving experience.
2. Technology Industry - Predictive technology is becoming increasingly popular especially in car manufacturing, providing opportunity for tech companies to explore and innovate with this technology.
3. Transportation Industry - The adoption of autonomous driving and predictive technology across cars and buses will transform the transportation industry and optimise efficiency by reducing traffic, maximising speed, and increasing safety.
