Pichi Pichi's Phone Pouches Mimic the Way Food is Sold
Laura McQuarrie — December 19, 2014 — Tech
References: mypichi & packagingoftheworld
Taking inspiration from the brand name, Pichi Pichi, which means fresh and lively in Japanese, these fun phone pouches were created as packaging.
Rather than placing phone accessories in the usual boxes or plastic containers, these bags take inspiration from food packaging. This is most evident on the stamp that notes how the phone products are "sealed for freshness," as well as the product description panels that are mocked up like nutritional labels, without being overly obvious about it. With a resealable closure on the a snack bag and a clear section on the front of the Pichi Pichi packaging, the phone accessory inside is presented like something bright, fresh and tantalizing that should be preserved.
Rather than placing phone accessories in the usual boxes or plastic containers, these bags take inspiration from food packaging. This is most evident on the stamp that notes how the phone products are "sealed for freshness," as well as the product description panels that are mocked up like nutritional labels, without being overly obvious about it. With a resealable closure on the a snack bag and a clear section on the front of the Pichi Pichi packaging, the phone accessory inside is presented like something bright, fresh and tantalizing that should be preserved.
Trend Themes
1. Food-inspired Packaging - Creating phone pouches that mimic food packaging offers a unique and engaging way to present phone accessories.
2. Sealed for Freshness - Using the concept of being 'sealed for freshness' brings a sense of quality and value to phone products.
3. Mock Nutritional Labels - Incorporating nutritional label designs into phone pouch packaging adds a playful and unexpected element.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore the use of food-inspired packaging to differentiate their phone accessories and attract customers.
2. Packaging - The packaging industry can consider incorporating the concept of food packaging into other product categories to create novel and eye-catching designs.
3. E-commerce - In the e-commerce industry, implementing innovative packaging concepts like food-inspired phone pouches can enhance the overall customer experience and increase brand loyalty.
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