Kanye West's 'Yeezus' Cover Art is Made Up of Only the Essentials
Laura McQuarrie — June 9, 2013 — Pop Culture
References: kanyewest & highsnobiety
Kanye West has revealed the 'Yeezus' cover art and it may look like a CD mixtape you've burned for one of your friends, which is precisely what makes it so shocking. The clear jewel case reveals a plain CD without artwork, and is stripped of an accompanying booklet with song lyrics. The case is wrapped with a red duct-tape sticker that has 'Yeezus' scrolled on it in handwriting.
This controversial pared-down packaging has people talking and not all are happy about it either. Either way, the unconventional DIY-like packaging is sure to grab attention in record stores. And with so many people digitally downloading music, the unceremonious CD seems to make a defiant statement about the efforts that go into making the artful hard copies of music.
This controversial pared-down packaging has people talking and not all are happy about it either. Either way, the unconventional DIY-like packaging is sure to grab attention in record stores. And with so many people digitally downloading music, the unceremonious CD seems to make a defiant statement about the efforts that go into making the artful hard copies of music.
Trend Themes
1. Minimalist Packaging - Exploring minimalistic packaging designs for physical products, removing excess elements to create a bold and simple impact.
2. Diy-like Design - Embracing the DIY aesthetic in design to appeal to a niche market that values authenticity and simplicity.
3. Disruptive Music Distribution - Challenging traditional music distribution methods and embracing unconventional packaging to create buzz and provoke discussions.
Industry Implications
1. Music Merchandise - Examining opportunities for music merchandise companies to create unique packaging experiences that resonate with fans and capture attention.
2. Graphic Design - Exploring the use of minimalist and DIY-like design techniques in various industries to create visually striking and unconventional packaging solutions.
3. Physical Retail - Considering the impact of unconventional packaging on physical retail spaces and exploring ways to leverage unique packaging to attract customers and enhance the shopping experience.
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