Turn the Pages to the Music from Chris Tarry 'Rest of the Story' Album
Summer Luu — March 18, 2011 — Marketing
References: christarry & lovelypackage
The Chris Tarry 'Rest of the Story' album is a page-turning cover for his latest CD. He is both an accomplished author and a highly distinguished jazz musician and set to market his creative work into one lovely package.
Designed by Rethink, the agency incorporated Tarry's magnificent short stories into a book-like CD. It starts with illustrations to entice the reader to the tales while the album’s musical tunes complete the rest of the story--hence the title: Rest of the Story. The CD lies in the bottom of the book, which plays to the fall of the character from the first cover page.
Tarry is an electric bass player and has established himself as one of the top North American musicians. He's won three Juno awards for his musical talents and with the Chris Tarry 'Rest of the Story' album, I wouldn't be surprised if he won a design award too.
Designed by Rethink, the agency incorporated Tarry's magnificent short stories into a book-like CD. It starts with illustrations to entice the reader to the tales while the album’s musical tunes complete the rest of the story--hence the title: Rest of the Story. The CD lies in the bottom of the book, which plays to the fall of the character from the first cover page.
Tarry is an electric bass player and has established himself as one of the top North American musicians. He's won three Juno awards for his musical talents and with the Chris Tarry 'Rest of the Story' album, I wouldn't be surprised if he won a design award too.
Trend Themes
1. Interactive Album Art - The incorporation of illustrations and music in the Chris Tarry 'Rest of the Story' album presents an opportunity for artists to create interactive and engaging album covers.
2. Mixed-media Packaging - The combination of a book and a CD in the 'Rest of the Story' album demonstrates the potential for mixed-media packaging in the music industry, allowing artists to enhance the storytelling experience for listeners.
3. Collaboration Between Artists - The collaboration between Chris Tarry and the design agency Rethink in creating the 'Rest of the Story' album highlights the potential for artists from different disciplines to come together and create innovative and unique products.
Industry Implications
1. Music - The 'Rest of the Story' album showcases how musicians can push the boundaries of album packaging and create immersive experiences for their audience.
2. Publishing - The integration of short stories into the 'Rest of the Story' album opens up opportunities for publishers to collaborate with musicians and create storytelling experiences that combine music and literature.
3. Design - The design and creation of the book-like CD cover for the 'Rest of the Story' album presents a disruptive innovation opportunity for designers to reimagine traditional packaging formats and create visually stunning and interactive products.
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