These Illustrated Monster Wrappers Depict Consumers When They're Hungry
Amelia Roblin — January 9, 2015 — Lifestyle
References: behance.net & packagingoftheworld
When your hungriness turns to angriness which morphs into hangriness, do you come to resemble these illustrated monster wrappers -- in spirit, anyway? Alena Zhokina wanted to capture this notion of bad attitudes associated with starving states by cartooning malformed animal images on #MOE vegetable bar packaging.
Using herbivorous creatures as the faces of the three different flavors, the designer doodled crazy eyes, uneven ears and big borne teeth. With this line of healthy snacks targeted to children and adolescents, the illustrated monster wrappers were given ridiculous but relatable features, such as braces worn on the chompers of a carrot-eating rabbit. Using text to further secure the attention of this youthful consumer base, the name of the product begins with a hashtag, scribbled in scratchy letters and emboldened with a bright color.
Using herbivorous creatures as the faces of the three different flavors, the designer doodled crazy eyes, uneven ears and big borne teeth. With this line of healthy snacks targeted to children and adolescents, the illustrated monster wrappers were given ridiculous but relatable features, such as braces worn on the chompers of a carrot-eating rabbit. Using text to further secure the attention of this youthful consumer base, the name of the product begins with a hashtag, scribbled in scratchy letters and emboldened with a bright color.
Trend Themes
1. Illustrated Monster Wrappers - Opportunity to create visually appealing and relatable packaging designs for food products, targeting different consumer emotions.
2. Youthful Consumer Base - Opportunity to develop unique and attention-grabbing marketing strategies to target children and adolescents.
3. Healthy Snacks for Kids - Opportunity to innovate and create nutritious snack options specifically designed for children and adolescents.
Industry Implications
1. Packaging Design - Opportunity for designers and manufacturers to create innovative and eye-catching packaging designs for food products.
2. Marketing and Advertising - Opportunity for marketers and advertisers to develop creative strategies to reach and engage with the youthful consumer base.
3. Food and Snacks - Opportunity for food and snack manufacturers to develop and introduce healthy and appealing snacks specifically targeting children and adolescents.
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