WonderLeaf Gin is an Alternative for Drivers and Calorie Counters
Natalia Goloskokova — August 27, 2018 — Lifestyle
References: siegfriedgin & about-drinks
Gin and tonic is among the top six most popular long drinks in Germany. What started as an April Fool's joke about a non-alcoholic gin on Instagram in 2016 became an idea that was well received by fans and kicked off at that time. The target audience for the WonderLeaf Gin are people who do not want or are not allowed to drink alcohol. In addition to the obvious consumers, pregnant and nursing mothers, there is a growing group of health-conscious customers who want to consume little or no alcohol, but do not want to miss the refreshing, botanical-based flavor profile of a gin and tonic.
The new product Siegfried WonderLeaf is alcohol-free, contains 18 fine botanicals and a the composition that's identical to the alcoholic version. New gin is sugar-free and contains only natural aromas.
While it is impossible to imitate the taste of an alcoholic spirit, the uniqueness of Siegfried Gin is not the alcohol itself, but the variety of flavors and their balance. That was a key objective during the recipe development for Siegfried's founders. The taste is deliberately different, but "pretty" good.
The new product Siegfried WonderLeaf is alcohol-free, contains 18 fine botanicals and a the composition that's identical to the alcoholic version. New gin is sugar-free and contains only natural aromas.
While it is impossible to imitate the taste of an alcoholic spirit, the uniqueness of Siegfried Gin is not the alcohol itself, but the variety of flavors and their balance. That was a key objective during the recipe development for Siegfried's founders. The taste is deliberately different, but "pretty" good.
Trend Themes
1. Non-alcoholic Gins - The rise of non-alcoholic gins presents an opportunity for beverage companies to cater to consumers who want a healthier alternative to traditional alcoholic drinks.
2. Health-conscious Consumers - The increasing demand for alcohol-free options opens up avenues for industries to develop innovative products that cater to health-conscious consumers seeking botanical-based flavors without the alcohol content.
3. Alternative Beverage Choices - The growing popularity of non-alcoholic gins provides an opportunity for businesses in the beverage industry to expand their product offerings and tap into the market of consumers who want flavorful, non-alcoholic options.
Industry Implications
1. Beverage - The non-alcoholic gin trend presents a disruptive innovation opportunity for beverage companies to create and market alcohol-free alternatives that appeal to a wider range of consumers.
2. Hospitality - Restaurants and bars can take advantage of the non-alcoholic gin trend by incorporating a variety of alcohol-free gin-based cocktails into their menus, attracting customers who want a sophisticated alcohol-free drinking experience.
3. Health and Wellness - The rise of non-alcoholic gins aligns with the health and wellness industry's focus on low-alcohol or alcohol-free options, offering opportunities for companies to create innovative, flavorful non-alcoholic beverages that cater to health-conscious individuals.
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