This Vivid Tea Branding Reflects the Stories of Where It Contents are From
Mishal Omar — September 1, 2016 — Lifestyle
References: anagrama & packagingoftheworld
'Teastories' is a series of geography-inspired teas that feature educational branding that is also playful and bright.
Designed by the creative agency 'Anagrama,' the teas' brand is based in Vienna and has a wide variety of options. With different products that include black tea from Sri Lanka and green tea from Japan, each of the teas in this collection reveal a different story. The packaging itself features abstract artwork that comes in shapeless forms -- with large swipes of colors representing the types of teas that are featured inside. The teas offer a variety of benefits including relaxation, detoxification and vibrant flavors.
This geography-inspired tea is bold and colorful, allowing for the brand to reach a younger demographic.
Designed by the creative agency 'Anagrama,' the teas' brand is based in Vienna and has a wide variety of options. With different products that include black tea from Sri Lanka and green tea from Japan, each of the teas in this collection reveal a different story. The packaging itself features abstract artwork that comes in shapeless forms -- with large swipes of colors representing the types of teas that are featured inside. The teas offer a variety of benefits including relaxation, detoxification and vibrant flavors.
This geography-inspired tea is bold and colorful, allowing for the brand to reach a younger demographic.
Trend Themes
1. Geography-inspired Products - Using the unique characteristics of different geographical locations as inspiration for product design or branding can result in eye-catching and interesting offerings.
2. Playful Branding - Incorporating playful, colorful packaging and educational information on products can attract a younger demographic and add a new dimension to traditional offerings.
3. Educational Packaging - Designing product packaging that is educational and informative in addition to being aesthetically pleasing can be a way to stand out on the shelf and provide added value for customers.
Industry Implications
1. Tea Industry - Incorporating geography and storytelling into tea branding and packaging can differentiate a brand in an increasingly crowded market and tap into the trend of wellness-focused consumer behavior.
2. Food and Beverage Industry - The use of storytelling and eye-catching design in food and beverage products can help capture consumers’ attention and convey brand messaging in a memorable way.
3. Tourism Industry - Partnering with brands and products that are inspired by, or have a connection to, a specific destination can add an extra dimension to travel experiences and provide stimuli for travelers’ memories.
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