Hacker's Brew Combines Coffee and Nootropics to Boost Cognitive Function
Katherine Pendrill — June 22, 2017 — Lifestyle
References: facebook & hackersbrew
In an effort to help consumers boost their brain function, Hacker's Brew has combined powerful nootropics with cold brew for a performance-enhancing take on coffee. While it may look and taste just like any other cup of cold brew, the drink has been specially designed to provide consumers with unique health benefits.
Hacker’s Brew is a cold brew mocha made from organic coffee, coconut cream, and cacao. The drink is then infused with adaptogens, amino acids, xanthines and good fats for a unique cognitive boost. The half-life of caffeine is also extended by about 25 percent to help consumers avoid fatigue and improve concentration. The result is a supercharged bottle of java that " increases mental energy and powers you through the day."
With just the same amount of caffeine as a regular mocha drink, Hacker's Brew is ideal for those looking for a little extra boost with their regular cup of jo.
Hacker’s Brew is a cold brew mocha made from organic coffee, coconut cream, and cacao. The drink is then infused with adaptogens, amino acids, xanthines and good fats for a unique cognitive boost. The half-life of caffeine is also extended by about 25 percent to help consumers avoid fatigue and improve concentration. The result is a supercharged bottle of java that " increases mental energy and powers you through the day."
With just the same amount of caffeine as a regular mocha drink, Hacker's Brew is ideal for those looking for a little extra boost with their regular cup of jo.
Trend Themes
1. Brain-boosting Coffee - Combining nootropics with cold brew can create a new category of coffee drinks that enhance cognitive function.
2. Performance-enhancing Beverages - Infusing adaptogens, amino acids, and xanthines into drinks can provide consumers with unique health benefits and increased mental energy.
3. Extended Caffeine Half-life - Developing methods to extend the half-life of caffeine can help consumers avoid fatigue and improve concentration.
Industry Implications
1. Coffee Industry - Coffee companies can explore creating brain-boosting coffee drinks by incorporating nootropics and other cognitive-enhancing ingredients.
2. Beverage Industry - The beverage industry can cater to health-conscious consumers by developing performance-enhancing drinks that provide unique health benefits.
3. Nutraceutical Industry - Companies in the nutraceutical industry can research and develop products that extend the half-life of caffeine, providing improved energy and cognitive function for consumers.
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