Chipotle is Celebrating Back-to-School with Free Drinks
Katherine Pendrill — September 1, 2016 — Marketing
Chipotle is celebrating back-to-school by launching a new promotion that provides students with free drinks throughout the month of September. While many students dread the thought of returning to school, this promotion helps to make the transition a little bit easier.
The new promotion allows high school and college-aged students to grab a free drink from Chipotle with the purchase of any in-store entree. In order to claim their free fountain drink or iced tea, students will have to show a valid student ID. The drinks are limited to one per person, per visit, meaning students will have to come into the store and make their own purchase rather than having a friend grab their drink for them.
The new promotion demonstrates how the fast casual chain is attempting to win back young consumers by getting them into Chipotle stores.
The new promotion allows high school and college-aged students to grab a free drink from Chipotle with the purchase of any in-store entree. In order to claim their free fountain drink or iced tea, students will have to show a valid student ID. The drinks are limited to one per person, per visit, meaning students will have to come into the store and make their own purchase rather than having a friend grab their drink for them.
The new promotion demonstrates how the fast casual chain is attempting to win back young consumers by getting them into Chipotle stores.
Trend Themes
1. Back-to-school Promotions - There is an opportunity for other restaurants or businesses to offer special promotions or discounts targeted at students during the back-to-school season.
2. Targeted Marketing - Developing targeted marketing campaigns to appeal to specific demographics like students can be an effective way to win back customers and increase sales.
3. Incentivized Purchasing - Offering freebies or incentives with purchase (like Chipotle's free drink) can be a successful strategy to increase sales and build brand loyalty.
Industry Implications
1. Fast-casual Restaurants - Other fast-casual restaurant chains could benefit from developing similar promotions to attract young customers and encourage repeat business.
2. Beverage Companies - Beverage companies could potentially partner with restaurants or offer their own promotions to target student consumers during the back-to-school season.
3. Marketing and Advertising - Marketing and advertising firms could help businesses develop targeted campaigns to reach specific demographic groups like students.
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