Three Spirit Replicates the Positive Effects of Alcohol with Plants
Laura McQuarrie — December 14, 2018 — Lifestyle
References: threespiritdrinks & thespiritsbusiness
'Three Spirit' is a non-alcoholic spirit alternative that is naturally uplifting and formulated to help drinkers feel more relaxed and sociable—all thanks to the power of plants.
The first-of-its-kind spirit was crafted with the expertise of mixologists, herbalists and phytochemists in order to help settle the mind and stimulate the body. Some of the 11 plant-based ingredients that go into the making of Three Spirit include lion’s mane, yerba mate, cacao, yerba mate, green tea, molasses, agave, coconut vinegar, damiana and more, which meld bitter, umami, floral and grassy notes.
The plant-based, non-alcoholic spirit has the potential to satisfy a growing number of consumers who are seeking out low-alcohol or no-alcohol products, especially in favor of options that are not sugary and naturally based.
The first-of-its-kind spirit was crafted with the expertise of mixologists, herbalists and phytochemists in order to help settle the mind and stimulate the body. Some of the 11 plant-based ingredients that go into the making of Three Spirit include lion’s mane, yerba mate, cacao, yerba mate, green tea, molasses, agave, coconut vinegar, damiana and more, which meld bitter, umami, floral and grassy notes.
The plant-based, non-alcoholic spirit has the potential to satisfy a growing number of consumers who are seeking out low-alcohol or no-alcohol products, especially in favor of options that are not sugary and naturally based.
Trend Themes
1. Non-alcoholic Spirits - Crafting non-alcoholic alternative spirits using plant-based ingredients provides a disruptive innovation opportunity in the beverage industry.
2. Uplifting Drinks - Developing uplifting drinks that replicate the positive effects of alcohol, but without the alcohol content, presents a disruptive innovation opportunity in the beverage market.
3. Natural Alcohol Replacements - Creating natural and plant-based alcohol replacements taps into the growing demand for low-alcohol or no-alcohol products, presenting a disruptive innovation opportunity in the beverage sector.
Industry Implications
1. Beverage - The beverage industry has the opportunity to explore and capitalize on the growing demand for non-alcoholic spirits and natural alcohol replacements.
2. Hospitality - The hospitality industry can leverage the trend of uplifting drinks to offer unique and innovative alcohol-free options to patrons.
3. Health and Wellness - The health and wellness industry can benefit from the development of non-alcoholic spirits that provide relaxation and sociability without the negative effects of alcohol.
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