'Field' is an Exclusive Club Devoted to Brain Optimization
Laura McQuarrie — August 25, 2018 — Lifestyle
References: experiencethefield & fastcompany
Nootropic supplements and other products for brain optimization that promise to make people smarter are now widely available to consumers in the form of everything from snacks to drinks. While professionals, athletes, students and everyone in between has the potential to benefit from living a life where the brain and body are functioning optimally, the reality is that many just don't know where to start when it comes to smart drugs and natural cognitive enhancers—especially the ones that will be right for their needs.
'Field' sees itself as a "global pioneer in consciousness enhancement" and sets itself apart as an exclusive membership club for to brain optimization. Personalization is key to the experience, with sessions designed to change how one experiences everything from stress to creativity to awareness and one's sense of self.
'Field' sees itself as a "global pioneer in consciousness enhancement" and sets itself apart as an exclusive membership club for to brain optimization. Personalization is key to the experience, with sessions designed to change how one experiences everything from stress to creativity to awareness and one's sense of self.
Trend Themes
1. Personalized Brain Optimization - Opportunity for businesses to develop personalized brain optimization solutions that cater to individuals' specific needs and goals.
2. Nootropic and Cognitive Enhancer Market - Disruptive innovation opportunity to create and market a wide range of nootropic supplements and natural cognitive enhancers for professionals, athletes, and students.
3. Consciousness Enhancement Clubs - Potential for businesses to create exclusive membership clubs that focus on consciousness enhancement through various methods and practices.
Industry Implications
1. Health and Wellness - Opportunity for the health and wellness industry to develop and market brain optimization solutions for consumers.
2. Food and Beverage - Disruptive innovation opportunity for the food and beverage industry to create nootropic-infused snacks and drinks to enhance cognitive abilities.
3. Personal Development and Self-improvement - Potential for businesses in the personal development industry to offer consciousness enhancement club memberships and programs for individuals seeking personal growth.
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