Peroni Libera 0.0% Addresses Consumer Preferences
Michael Hemsworth — January 3, 2019 — Lifestyle
The Peroni Libera 0.0% beer has been launched by Asahi as a non-alcoholic beer for UK shoppers that addresses the increasing number of consumers looking to reduce or stop their consumption of alcohol.
The timely release of the beer is in line with the increasing number of consumers who abstain from alcohol consumption in January (AKA dry January) as a detox after the holiday season. The beer also speaks to the increasing number of consumers who are avoiding alcohol altogether or seeking a way to enjoy the flavor of premium drinks without concern about impairment or hangovers.
The beer was explained by Peroni Nastro Azzurro Master of Mixology, Simone Caporale, who said, "We’ve seen a change in consumers’ drinking habits in the industry; with the rise of mindfulness and well-being, people are more regularly considering low- and no-alcohol drinks alternatives and currently there isn’t a premium, great-tasting beer out there for them to enjoy. Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions – a mid-week night out with friends, or during those working lunch occasions."
The timely release of the beer is in line with the increasing number of consumers who abstain from alcohol consumption in January (AKA dry January) as a detox after the holiday season. The beer also speaks to the increasing number of consumers who are avoiding alcohol altogether or seeking a way to enjoy the flavor of premium drinks without concern about impairment or hangovers.
The beer was explained by Peroni Nastro Azzurro Master of Mixology, Simone Caporale, who said, "We’ve seen a change in consumers’ drinking habits in the industry; with the rise of mindfulness and well-being, people are more regularly considering low- and no-alcohol drinks alternatives and currently there isn’t a premium, great-tasting beer out there for them to enjoy. Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions – a mid-week night out with friends, or during those working lunch occasions."
Trend Themes
1. Non-alcoholic Beverages - The trend towards non-alcoholic beverages reflects a growing desire for healthy and mindful choices, creating opportunities for innovative brands to expand their offerings.
2. Premium Alcohol-free Drinks - The demand for premium alcohol-free drinks indicates a shift towards the importance of taste and experience in the beverage industry, encouraging brands to develop high-quality, non-alcoholic alternatives.
3. Mindful Drinking - The trend towards mindful drinking reveals an opportunity for brands to create products that cater to the desire for moderation and wellness in social settings.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards non-alcoholic and premium alcohol-free drinks by developing innovative products that meet the demand for healthier and flavorful options.
2. Hospitality Industry - The hospitality industry can seize the opportunity presented by mindful drinking by offering non-alcoholic beverage menu options and creating spaces that cater to patrons’ desire for wellness and social experiences.
3. Wellness Industry - The wellness industry can align itself with the trend towards mindful drinking and non-alcoholic beverages by partnering with beverage brands that prioritize health and offering wellness-focused experiences that incorporate innovative and healthy beverage options.
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