The sea buckthorn berry is introduced to North American food markets and cuisine
Trend - Native to the climate of northwestern Europe, as well as parts of central Asia, China, and the Himalayas, the nutrient-dense sea buckthorn berry is being gradually introduced to North American grocery stores and restaurant cuisines. As sea buckthorn contains all four omega fatty acids, vitamins and antioxidant properties, the berry is a great addition to a culture that is embracing wellness.
Insight - As they try to expand their culinary experience beyond their region and country, North American consumers take interest in ingredients that are native to other parts of the world. Curiosity and a desire for cultural authenticity are drivers that consumers tap to explore these areas of niche ingredients that pose historical relevance in other parts of the world.
Insight - As they try to expand their culinary experience beyond their region and country, North American consumers take interest in ingredients that are native to other parts of the world. Curiosity and a desire for cultural authenticity are drivers that consumers tap to explore these areas of niche ingredients that pose historical relevance in other parts of the world.
Workshop Question - With respect to the geographical location of your brand's core market, how can a non-native ingredient be introduced to your product?
Trend Themes
1. Global Exploration of Niche Ingredients - As consumers try to expand their culinary experience beyond their region and country, they take interest in ingredients that are native to other parts of the world.
2. Sea Buckthorn Berry's Nutritional Benefits - Sea buckthorn berries are gaining traction in North America as people recognize their nutrient makeup and unique taste profile.
3. Innovative Applications of Sea Buckthorn Berries - Companies are using sea buckthorn berries in ingredient-centric product ranges, beauty-boosting organic purees, frozen fruits, and cocktails.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore native or rare ingredients like sea buckthorn berries to improve the nutritional value and taste profile of their products.
2. Health and Wellness Industry - The health and wellness industry can utilize the antioxidant and nutrient-dense properties of the sea buckthorn berry in dietary supplements, skincare products, and health drinks.
3. Agriculture Industry - The agriculture industry can grow, harvest, and package sea buckthorn berries, as well as other lesser-known fruits, to cater to the increasing demand for unique and healthy ingredients.
