The Intrepid Magic Cocktail Menu Explores History, Drama & Romance
Laura McQuarrie — September 30, 2019 — Lifestyle
References: thesavoylondon & thespiritsbusiness
The Beaufort Bar at The Savoy in London is introducing the Intrepid Magic cocktail menu as a way to explore magic's "fabled history, dark drama and timeless romance." The new menu is officially launching in October and its three sections are based on the three foundational pillars of magic tricks: The Pledge, The Turn and The Prestige.
The Pledge takes inspiration from the art of building anticipation and it features mixed drinks, wines and Champagnes that are meant to set the mood for an evening. In The Turn, drinkers will find themselves invited to discover the unexpected with agave spirits, gin, tonics and fortified wines. The final section of the cocktail menu, The Prestige, is meant to convey "satisfaction in wonder" with options that boast full aromas and rich flavors.
The Pledge takes inspiration from the art of building anticipation and it features mixed drinks, wines and Champagnes that are meant to set the mood for an evening. In The Turn, drinkers will find themselves invited to discover the unexpected with agave spirits, gin, tonics and fortified wines. The final section of the cocktail menu, The Prestige, is meant to convey "satisfaction in wonder" with options that boast full aromas and rich flavors.
Trend Themes
1. Magic-themed Cocktail Menus - Bars and restaurants are exploring magic tricks and illusions to create unique and immersive cocktail menus.
2. Experience-based Menus - Restaurants and bars are creating menus and offerings that provide an immersive experience beyond just food and beverages.
3. Cocktail Menu Themes - Bars are increasingly using thematic menus to create unique, memorable and Instagrammable experiences.
Industry Implications
1. Hospitality - Bars, lounges, and restaurants can create unique experiences and increase customer engagement by incorporating magic and illusions into their cocktail menus.
2. Entertainment - Bars and restaurants can partner with magicians and other entertainment artists to enhance the immersive experience and create an unforgettable night out.
3. Liquor Industry - Liquor manufacturers and distributors can partner with bars and restaurants to promote their brands through unique and creative cocktail menus and themes.
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