The Bloomsbury Club Bar's Cocktail Concept Taps Into Emotions
Laura McQuarrie — October 4, 2019 — Lifestyle
References: thebloomsburyclub & barmagazine
The Bloomsbury Club Bar is exploring a new cocktail concept that explores a world of illusions, magicians and mind-readers. The Bloomsbury Club Bar’s Cocktail Diviner is based on a special set of tarot cards from 1910 created by occultist Pamela "Pixie" Colman Smith. The bar's own set of 14 cards are designed to be matched to different states of being and when a guest arrives at the bar, they will allow the Diviner to create a cocktail for their specific emotions and mental state.
Some of the intriguing cocktails on offer include Mad Monkey with chilli tincture, wasabi and passion fruit dust to "curb feelings of recklessness" or Flaming Venom, made with wild berries, young artichoke leaves, to pair with the feeling of being green with envy.
Some of the intriguing cocktails on offer include Mad Monkey with chilli tincture, wasabi and passion fruit dust to "curb feelings of recklessness" or Flaming Venom, made with wild berries, young artichoke leaves, to pair with the feeling of being green with envy.
Trend Themes
1. Tarot-inspired Menus - Bars and restaurants can explore the world of illusions and magic by incorporating tarot-inspired menus to create a unique food and beverage experience for guests.
2. Cocktails for Emotions - Bartenders can tap into their guests' emotional states to craft personalized cocktails, creating a new level of experiential dining and drinking.
3. Occultist-inspired Concepts - Incorporating elements of occultism in bars and restaurants can create a unique and mysterious ambiance that sets them apart from traditional dining experiences.
Industry Implications
1. Hospitality - Restaurants, bars, and other hospitality establishments can create immersive experiences by incorporating unique concepts such as tarot-inspired menus and personalized cocktails.
2. Beverage - Beverage companies can collaborate with bars and restaurants to create special ingredients and products that cater to unique theme-based menus and cocktails.
3. Entertainment - Incorporating entertainment elements such as magic and illusions, like The Bloomsbury Club Bar, can create an interactive and engaging experience for guests that goes beyond food and drinks.
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