'Yum Actually' Makes Kid-Pleasing Flavors Like Caramel Sweet Potato
Laura McQuarrie — August 13, 2019 — Lifestyle
References: yumactually & prnewswire
Yum Actually mashes up simple fruit and vegetable ingredients to form naturally creamy frozen treats that both kids and parents will appreciate. The brand got its start when Nicole, a New York City-based mother of three, began experimenting with fruit- and veggie-based desserts and having her kids declare: "It's yum actually!"
Yum Actually makes healthy yet indulgent flavors like Creamy Honey Banana, Caramel Sweet Potato, Yummy Mango and Butternut Squash Butterscotch, where a fruit or a vegetable is always the primary ingredient. The fruit and vegetable frozen dairy treats are sold in portable three-ounce cups and boxes of four.
These nourishing treats set themselves apart from other kinds of fruit-flavored ice cream on the market, many of which are made with just a small portion of fruit puree or flavoring, or are high in added sugar.
Yum Actually makes healthy yet indulgent flavors like Creamy Honey Banana, Caramel Sweet Potato, Yummy Mango and Butternut Squash Butterscotch, where a fruit or a vegetable is always the primary ingredient. The fruit and vegetable frozen dairy treats are sold in portable three-ounce cups and boxes of four.
These nourishing treats set themselves apart from other kinds of fruit-flavored ice cream on the market, many of which are made with just a small portion of fruit puree or flavoring, or are high in added sugar.
Trend Themes
1. Fruit and Vegetable-based Desserts - Opportunity for brands to create indulgent yet healthy frozen treats using fruits and vegetables as the primary ingredient.
2. Naturally Creamy Frozen Treats - Potential for brands to develop frozen desserts that offer a creamy texture without the use of dairy or artificial additives.
3. Portability and Convenience in Frozen Treats - Market for frozen dairy treats in portable cups or boxes that cater to on-the-go consumption and individual servings.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to innovate in the frozen dessert market with healthier, fruit and vegetable-focused options.
2. Health and Wellness - Scope for health and wellness brands to create products that offer indulgence while still being nutritious, appealing to health-conscious consumers.
3. Packaging and Convenience - Potential for packaging manufacturers to design convenient and portable solutions for single-serve frozen treats, meeting the needs of busy consumers.
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