Brands use connected technology to monitor fridge contents and curb food waste
Trend - Connected technology is being integrated into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness. This tech includes everything from NFC-enabled containers to sunlight-mimicking tech.
Insight - Consumers are concerned about food waste, which is a worry that is motivated by two factors -- a concern for the environment and the desire to be being cost-effective in purchase decisions. Smart technology in the kitchen allows for users to be more connected and mindful of expiration dates, therefore, contributing to the convenience and efficiency of their daily routines as they strive to be more eco-friendly.
Insight - Consumers are concerned about food waste, which is a worry that is motivated by two factors -- a concern for the environment and the desire to be being cost-effective in purchase decisions. Smart technology in the kitchen allows for users to be more connected and mindful of expiration dates, therefore, contributing to the convenience and efficiency of their daily routines as they strive to be more eco-friendly.
Workshop Question - What kind of feature can you introduce to your product or service to bring together cost-efficiency and eco-friendliness?
Trend Themes
1. Connected Food Preservation - There's a trend of integrating smart technology into kitchen appliances and containers to ensure that consumers are aware of their food's state of freshness.
2. Smart Kitchen Equipment - Increased demand for smart kitchen equipment highlights opportunities for AI integration into our everyday lives.
3. Mindful Relationship with Food - Grundig's high-tech refrigerators harness the power of cutting-edge technology to introduce a more mindful relationship with food.
Industry Implications
1. Food Industry - Connected food preservation and smart kitchen equipment advancements provide opportunities for the food industry to develop eco-friendly and cost-efficient products and systems.
2. Smart Home Technology Industry - Increased demand for smart kitchen equipment highlights opportunities for innovation in the smart home technology industry.
3. Sustainability Industry - The trend of mindful food preservation and the fight against food waste presents opportunities for the sustainability industry to create eco-friendly and cost-efficient solutions.
