Dairy Queen Created a Treat-Scented Fall Candle Collection
Laura McQuarrie — August 27, 2019 — Art & Design
References: dqcandlecollection & prnewswire
This autumn, Dairy Queen fans will be able to enjoy two new Blizzards and three returning flavors, plus five fall candles with a scent to capture the essence of each frozen dessert. While both of the new flavors have a DQ vanilla soft serve base, the Harvest Berry Pie Blizzard is blended with three kinds of berries, pie crust pieces, and the Heath Caramel Brownie Blizzard has a mix of brownie pieces and caramel that's described as "breathable baking bliss." Also in the collection from Dairy Queen are candles scented like Pumpkin Pie, Snickerdoodle Cookie Dough and Snickers.
The supply of the complimentary Fall Blizzard Candle Collection from Dairy Queen quickly ran out but fans can still look forward to enjoying the edible products that inspired these comforting home scents.
The supply of the complimentary Fall Blizzard Candle Collection from Dairy Queen quickly ran out but fans can still look forward to enjoying the edible products that inspired these comforting home scents.
Trend Themes
1. Frozen Dessert-themed Candles - Creating candle collections based on popular food products can be a unique way for companies to leverage their brand recognition beyond food and engage customers through sensory appeal.
2. Scent Marketing - By developing products with unique and recognizable scents, companies can offer customers a new level of immersive brand experience and leverage the power of scent to create stronger emotional connections with their target audience.
3. Seasonal Flavors and Scents - Creating products with unique and irresistible seasonal flavors and scents can help companies drive customer engagement and boost sales, particularly during the holiday season.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can develop candle collections based on their most popular products to extend their brand reach and offer customers a unique sensory experience.
2. Retail - Retailers can incorporate scent marketing in their stores to create a memorable and engaging shopping experience for customers and differentiate themselves from competitors.
3. Home Decor - Home decor companies can leverage the power of scent to create a more immersive and emotionally engaging environment for customers, offering unique candle collections that complement their existing product lines.
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