Aldi is Selling a Ready-to-Drink Mimosa That's Perfect for Brunch
Katherine Pendrill — May 10, 2018 — Lifestyle
For anyone who has ever wished there was an easier way to serve up brunch cocktails at home, Aldi's new ready-to-drink Mimosa is the perfect solution. Instead of purchasing both orange juice and Champagne, consumers can now pick up a bottle of pre-mixed mimosas for boozy brunches at home.
Aldi's ready-to-drink Mimosa is a pre-mixed cocktail that comes in a sharable 750ml bottle. While the drink is made with dry white wine and orange juice, rather than the standard combination of champagne or Prosecco and orange juice, the drink is still a tasty option when it comes to brunch cocktails. The addition of white wine also means that the drink is also slightly less sweet than a traditional mimosa, which may make it a more refreshing pairing for summer brunch dishes.
Priced at just $9 a pop, Aldi's ready-to-drink Mimosa is an easy and inexpensive way to make any at-home brunch extra fancy.
Image Credit: Aldi.
Aldi's ready-to-drink Mimosa is a pre-mixed cocktail that comes in a sharable 750ml bottle. While the drink is made with dry white wine and orange juice, rather than the standard combination of champagne or Prosecco and orange juice, the drink is still a tasty option when it comes to brunch cocktails. The addition of white wine also means that the drink is also slightly less sweet than a traditional mimosa, which may make it a more refreshing pairing for summer brunch dishes.
Priced at just $9 a pop, Aldi's ready-to-drink Mimosa is an easy and inexpensive way to make any at-home brunch extra fancy.
Image Credit: Aldi.
Trend Themes
1. Ready-to-drink Cocktails - The rise in pre-mixed cocktails allows consumers to conveniently enjoy their favorite cocktails at home without the need for extensive preparation.
2. Convenient Brunch Solutions - Products like Aldi's ready-to-drink Mimosa provide an easy and hassle-free way for brunch enthusiasts to enjoy their favorite cocktails without the need for separate ingredients.
3. Alternative Mimosa Variations - The use of white wine instead of champagne or Prosecco in pre-mixed mimosas offers a unique and refreshing twist on the classic brunch cocktail.
Industry Implications
1. Alcoholic Beverage Manufacturing - The growth of the ready-to-drink cocktail market presents an opportunity for alcoholic beverage manufacturers to expand their product offerings and cater to the changing consumer preferences.
2. Grocery and Retail - Stores like Aldi can capitalize on the demand for convenient brunch solutions by offering a variety of pre-mixed cocktails and other ready-to-drink products.
3. Food and Beverage Hospitality - Restaurants and bars can incorporate alternative mimosa variations into their brunch menus to attract customers looking for unique and refreshing options.
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