Brands use limited time delivery offers to market specific products
Trend - Tapping into the popularity of delivery services and how commonplace they've become in consumers' lives, brands are promoting products through limited-run delivery offers. Providing both a low-friction experience for the consumer as well as a sense of novelty, this marketing approach mixes many different forces to create a memorable experience.
Insight - Consumers are increasingly concerned with convenience as they become accustomed to smart technology that empowers them through their daily routines–whether that's in their personal or professional lives. Thus, when choosing which brands to be loyal to, consumers value brands that prioritize a streamlined and simple purchase journey.
Insight - Consumers are increasingly concerned with convenience as they become accustomed to smart technology that empowers them through their daily routines–whether that's in their personal or professional lives. Thus, when choosing which brands to be loyal to, consumers value brands that prioritize a streamlined and simple purchase journey.
Workshop Question - What are some ways you could use delivery marketing as a way to get consumers interested in your brand's offerings?
Trend Themes
1. On-demand Delivery Offers - Delivery marketing is tapping into the popularity of delivery services and how commonplace they've become in consumers' lives, providing both a low-friction experience for consumers and a sense of novelty.
2. Real-time Data Utilization - Burger King is using real-time traffic data to determine lengthy congested areas in Mexico City, allowing them to offer the 'Traffic Jam Whopper' for in-car deliveries.
3. Marketing Campaign Collaborations - Benefit Cosmetics is collaborating with Deliveroo to offer a one-day-only 'Cake-Away' service to promote their new Boi-ing Cakeless Concealer in the UK.
Industry Implications
1. Food Delivery Industry - Delivery marketing and in-car food deliveries are disruptive innovations that offer convenience to consumers and make use of technology to streamline the purchase journey.
2. Advertising Industry - Burger King's utilization of real-time data on digital billboards to advertise in-car burger delivery and the strategic partnership with Uber Eats in Chile exemplify disruptive innovation opportunities in the advertising industry.
3. Cosmetics Industry - The collaboration between Benefit Cosmetics and Deliveroo exemplifies the potential for disruptive innovation opportunities in the cosmetics industry through marketing campaigns that offer unique experiences to consumers.
4 Featured, 32 Examples:
46,838 Total Clicks
Date Range:
Dec 18 — Oct 19
Trending:
Warm
Consumer Insight Topics:
