Brands adapt hygiene projects with educational and motivational support
Trend - Looking to encourage rituals around proper hygiene, brands are offering additional features, support and guidance alongside traditional hygiene products for easy lifestyle integration. From AI-enhanced dental devices that provide feedback on usage to those with virtual enhancements that help gamify the process, these examples speak to how general hygiene practices are evolving.
Insight - Consumer motivation often stems from being rewarded for certain rituals, habits, or purchase decisions. With the advent of highly interactive technology has come consumers' increased ability to prioritize the motivation-focused products that allow them to enhance or perfect their daily routines.
Insight - Consumer motivation often stems from being rewarded for certain rituals, habits, or purchase decisions. With the advent of highly interactive technology has come consumers' increased ability to prioritize the motivation-focused products that allow them to enhance or perfect their daily routines.
Workshop Question - How might you enhance your current product offerings with tools, technology or assistance that simplifies the process?
Trend Themes
1. Gamification of Hygiene Practices - Interactive soap dispensers, giggling toothbrushes and VR hygiene apps turn hygiene practices into a fun game, providing great potential to incentivize consumers.
2. AI in Personal Care Products - The AI-powered Oral-B Genius X toothbrush can recognize individual brushing habits and provide feedback accordingly, providing the opportunity to improve personalized consumer care solutions.
3. Virtual Hygiene Education - Tork VR Clean Hands Training app and other hygiene VR experiences offer interactive hand hygiene training, presenting opportunities to revolutionize education across various industries.
Industry Implications
1. Personal Care Industry - Gamification and AI can create immersive and personalized experiences for consumers in the personal care industry.
2. Healthcare Industry - Virtual hygiene education has vast potential to improve healthcare professionals' compliance with hand hygiene protocols.
3. Education Industry - Virtual reality hygiene education platforms, with gamification elements, can make educational experiences more engaging and memorable.
