Gamified apps test people's understanding of the "fake news" epidemic
Trend - Apps that give consumers the opportunity to better detect "fake news" are on the rise. As the epidemic of fake news becomes a growing concern, brands are ensuring that consumers are able to tell the difference between what's real and what's fake online. The gamification of this process provides an added incentive for consumers to gain knowledge on the subject of digital misinformation.
Insight - Though for many, it's been easy to tell the difference between reality and falsehoods online, the distinction is becoming harder to detect due to the sophisticated technology in this space, and growing persistence from the forces that are attempting to spread fake news. Due to these conflicts, consumers are looking for ways to become more adept at detecting this form of misinformation, as many of their professional and educational habits now take place online.
Insight - Though for many, it's been easy to tell the difference between reality and falsehoods online, the distinction is becoming harder to detect due to the sophisticated technology in this space, and growing persistence from the forces that are attempting to spread fake news. Due to these conflicts, consumers are looking for ways to become more adept at detecting this form of misinformation, as many of their professional and educational habits now take place online.
Workshop Question - How could your brand combat the spread of misinformation?
Trend Themes
1. Gamification of Identifying Fake News - As the epidemic of fake news becomes a growing concern, brands are ensuring that consumers are able to tell the difference between what's real and what's fake online by gamifying the process.
2. Simulations to Teach People About Misinformation - Trend Hunter Robot has identified an increase in simulation games that help people understand misinformation, including games like 'Bad News'
3. Activism Through Gaming - Games like 'Game For Our Lives' are being developed to raise awareness of important social and political issues, and these types of games could offer disruptive innovation opportunities for advocacy and activism.
Industry Implications
1. Gaming and Entertainment Industry - The gamification of identifying fake news or spreading awareness of important social and political issues could offer new opportunities in the gaming and entertainment industry.
2. Media and Journalism Industry - Simulation games like 'Bad News' may help the media and journalism industry to better inform the public about misleading or fake news articles.
3. Marketing and Advertising Industry - Gamification of identifying fake news could offer new opportunities for brands and marketers to raise awareness or promote media literacy.
