Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Insight - The adoption of psychology into algorithms for the purpose of personal and professional growth comes as consumers seek out meaningful additions to their lives that promote both productivity and wellness. As consumers balance their various responsibilities, they turn to tech to reduce the load. The use of psychology-backed apps that streamline various aspects of their lives empowers consumers with the knowledge they need to succeed in their day-to-day.
Insight - The adoption of psychology into algorithms for the purpose of personal and professional growth comes as consumers seek out meaningful additions to their lives that promote both productivity and wellness. As consumers balance their various responsibilities, they turn to tech to reduce the load. The use of psychology-backed apps that streamline various aspects of their lives empowers consumers with the knowledge they need to succeed in their day-to-day.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
Trend Themes
1. Psychology-backed Apps - Consumers are seeking out meaningful additions to their lives that promote both productivity and wellness through the adoption of psychology into algorithms.
2. Team Culture Analysis Platforms - Using organizational behavior and psychology research to understand team collaboration can lead to better implementation of disruptive change for a growth mindset.
3. Neuroscience-backed Meditation Apps - Consumers are seeking more professional solutions to hone in on their meditation and mindfulness practice through neuroscience-backed techniques taught at Fortune 500 companies and addiction centers.
Industry Implications
1. Mental Health and Wellness - The adoption of psychology and neuroscience techniques can be applied to apps and platforms aimed at mental health and wellness.
2. Team and Organizational Management - Team culture analysis platforms can be applied to a variety of industries including tech, finance, healthcare, and education.
3. Parenting Education and Resources - Gamified picky eating apps demonstrate a trend in the use of technology to provide parenting resources and education to tackle childhood challenges in sustainable ways.
