The Isolite Drinks from Area Continental are Refreshing
Michael Hemsworth — June 27, 2019 — Lifestyle
References: arcacontal & foodbev
The Isolite drinks have been unveiled by Mexico-based soft drink brand Arca Continental as a refreshment option for consumers who are looking to enhance their recovery when spending extended periods of time in hot conditions.
The drink comes in three flavor options including Coconut, Strawberry and Grapefruit, which are all packed with electrolytes that will help to replenish lost minerals in hot weather. The range is sure to be a welcome refreshment option for consumers this summer as they seek out flavorful ways to stay hydrated.
The Isolite drinks were explained by Director for Arca Continental, Western Region Enrique Pérez Barba who said, "Innovation is key to Arca Continental and the Coca-Cola Mexican Industry, as it allows us to stay ahead of our consumers’ needs, always offering them the best products with the highest quality at the right time and place. We will make our best effort to ensure that this option is available at the diverse points of sale we serve.”
The drink comes in three flavor options including Coconut, Strawberry and Grapefruit, which are all packed with electrolytes that will help to replenish lost minerals in hot weather. The range is sure to be a welcome refreshment option for consumers this summer as they seek out flavorful ways to stay hydrated.
The Isolite drinks were explained by Director for Arca Continental, Western Region Enrique Pérez Barba who said, "Innovation is key to Arca Continental and the Coca-Cola Mexican Industry, as it allows us to stay ahead of our consumers’ needs, always offering them the best products with the highest quality at the right time and place. We will make our best effort to ensure that this option is available at the diverse points of sale we serve.”
Trend Themes
1. Electrolyte-restoring Drinks - The trend of electrolyte-restoring drinks provides an opportunity for beverage companies to create innovative products that cater to consumers' need for hydration and replenishment in hot weather.
2. Refreshment Options - The trend of offering refreshing beverages caters to consumers' desire for tasty ways to stay hydrated, opening up opportunities for companies to introduce new flavors and combinations.
3. Innovation in Beverage Industry - The trend of innovation in the beverage industry allows companies like Arca Continental to create products that meet consumers' needs and offer them high-quality options.
Industry Implications
1. Soft Drink - The soft drink industry can capitalize on the trend of electrolyte-restoring drinks by developing and marketing new products that provide hydration and electrolyte replenishment.
2. Beverage - The beverage industry, including sports drinks and flavored water, can tap into the trend of offering refreshment options by introducing new flavors and packaging designs to attract consumers.
3. Food and Beverage - The food and beverage industry as a whole can benefit from the trend of innovation by creating new and improved products that meet consumers' changing preferences and needs.
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