Smoothie cubes & ready-to-blend cups introduce an efficient twist on breakfast
Trend - As a popular and nutrient-packed breakfast food, smoothies can be enjoyed at-home, in the office or on-the-go. In the interest of introducing a higher degree of convenience and efficiency, companies are omitting steps from the smoothie preparation process with new, ready-made offerings like solid cubes or measured ingredient cups.
Insight - The modern consumer is ambitious, efficient, and productive. From commuting and working to running errands and partaking in wellness rituals, there isn't as much time in the day for entertainment, pursuing passions or simply spending time with friends. Product innovations that save time during the busy weekday are essential, as consumers attempt to be strategic about the things they spend their time on. In this context, even shaving off ten minutes in the morning has a value-add.
Insight - The modern consumer is ambitious, efficient, and productive. From commuting and working to running errands and partaking in wellness rituals, there isn't as much time in the day for entertainment, pursuing passions or simply spending time with friends. Product innovations that save time during the busy weekday are essential, as consumers attempt to be strategic about the things they spend their time on. In this context, even shaving off ten minutes in the morning has a value-add.
Workshop Question - What feature or new format can you introduce to your product offering in order to save consumers time?
Trend Themes
1. Ready-made Smoothie - The trend of ready-made smoothies is addressing the need for time-saving solutions in the busy weekday mornings of modern consumers.
2. Smoothie Cubes - Smoothie cubes are providing an easy measure and no-waste solution for consumers looking to make nutritional smoothies quickly.
3. RTD Smoothies - Ready-to-drink smoothies are offering a new and convenient way to consume nutrient-rich smoothies as light meals or snacks on-the-go.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating time-saving and convenient solutions, such as ready-made or pre-portioned products, to cater to the busy schedules of modern consumers.
2. Health and Wellness - The health and wellness industry can leverage the trend of smoothie cubes and RTD smoothies to offer convenient and healthy alternatives for consumers looking to optimize their daily nutrient intake.
3. Packaging - The introduction of smoothie cubes and RTD smoothies has created opportunities for innovative packaging solutions, such as eco-friendly and recyclable options, to cater to environmentally conscious consumers.
