Supplements cater specific to the needs of those with vegan diets
Trend - Supplements that are targeted specifically to the needs of vegans are on the rise, as those who subscribe to the restricted diet turned to alternative sources to receive nutrients like iron. By accommodating those on restricted diets, brands are able to cater to a wider range of consumers.
Insight - As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle.
Insight - As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle.
Workshop Question - How could your brand create products more targeted to niche consumer preferences?
Trend Themes
1. Targeted Vegan Supplements - Supplement brands are catering to specific needs of vegan diets by offering dedicated supplements for particular nutrients, driving demand for vegan-friendly products.
2. Seed-based Supplements - Supplements leveraging the nutritional benefits of seeds and cold-pressed oils present a disruptive innovation opportunity in the health industry.
3. Vegan Multivitamins and Protein Bars - Targeted vegan supplements such as vegan multivitamins and protein bars offer a new product category to health and wellness brands extending audience reach.
Industry Implications
1. Health Supplements - Increased demand for vegan and targeted supplements offers an opportunity in the consumer health supplement industry.
2. Nutrition - Seed-based supplements present a novel approach to the traditional means of delivering nutrition through products like vitamin pills and nutrition bars.
3. Plant-based Foods - Targeted vegan supplements, such as multivitamins, open up a new market category for brands already providing plant-based food options.
