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Plant Supplement

Supplements cater specific to the needs of those with vegan diets

Trend - Supplements that are targeted specifically to the needs of vegans are on the rise, as those who subscribe to the restricted diet turned to alternative sources to receive nutrients like iron. By accommodating those on restricted diets, brands are able to cater to a wider range of consumers.

Insight - As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle.
Workshop Question - How could your brand create products more targeted to niche consumer preferences?
Trend Themes
1. Targeted Vegan Supplements - Supplement brands are catering to specific needs of vegan diets by offering dedicated supplements for particular nutrients, driving demand for vegan-friendly products.
2. Seed-based Supplements - Supplements leveraging the nutritional benefits of seeds and cold-pressed oils present a disruptive innovation opportunity in the health industry.
3. Vegan Multivitamins and Protein Bars - Targeted vegan supplements such as vegan multivitamins and protein bars offer a new product category to health and wellness brands extending audience reach.
Industry Implications
1. Health Supplements - Increased demand for vegan and targeted supplements offers an opportunity in the consumer health supplement industry.
2. Nutrition - Seed-based supplements present a novel approach to the traditional means of delivering nutrition through products like vitamin pills and nutrition bars.
3. Plant-based Foods - Targeted vegan supplements, such as multivitamins, open up a new market category for brands already providing plant-based food options.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
75,469 Total Clicks
Date Range:
Feb 18 — Oct 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Plant-Based Multivitamin Capsules
Plant-Based Multivitamin Capsules
Holier Creates Supplements for Vegan & Mostly Plant-Based People
While there are many food products that cater to vegetarians, flexitarians and vegans, there are few supplements that target in-between markets—and Holier is filling the gap for vegan and “... MORE
Seed-Powered Vitamin Supplements
Seed-Powered Vitamin Supplements
The Vitaminseed Seedshotz are Non-GMO, Vegan and Gluten-Free
Optimized nutrition products are gaining popularity amongst time-strapped consumers who are on the hunt for simplified ways to maintain optimal health, which is being acknowledged by new products... MORE
Brain-Boosting Cherry Shots
Brain-Boosting Cherry Shots
Cherry Bo2mb Gives Sustainable Brain Energy Without Sugar or Caffeine
Cherry Bo2mb is a new sustainable brain energy drink from health and dietary supplement company Oxigenesis that delivers a boost from natural ingredients and a bold cherry flavor, all without sugar,... MORE
Collagen Production-Boosting Supplements
Collagen Production-Boosting Supplements
The Sakara Life Source Super Powder is Protein-Packed
The Sakara Life Source Super Powder is a new kind of vegan supplement that aims to offer consumers who practice a plant-based diet with a way to support their body and up their production of... MORE
Vegan-Targeted Supplements
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
For its client Natura Lab, Designhorse AS created an identity for the Complete Vegan supplement brand. While there are a number of dietary supplements that happen to be vegan- and vegetarian-... MORE
Vegan Supplement Gels
Vegan Supplement Gels
Healthycell's Vegan Essentials Adds Nutrients to a Plant-Based Diet
While many people are making the switch to plant-based eating and plenty of brands are releasing nutrient-dense products to support vegan and vegetarian consumers, it can still be a challenge for... MORE
Superfood Protein Bars
Superfood Protein Bars
Simply Raw's Raw BA Protein Bars Boast Ingredients like Cacao and Spirulina
Simply Raw is expanding its assortment of Raw BA products with a pair of all-new superfood protein bars in different flavors. While there are many health-focused snack bars that boast superfood... MORE

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