Carbon-neutral initiatives enter the event space
Trend - Carbon neutral production–where the emissions produced by a company or activity are balanced out by an equal contribution to carbon-saving causes–is entering the event and travel space. The more casual environments where carbon-neutrality is being prioritized showcase a shift in the growth of these initiatives.
Insight - Consumers are becoming more mindful of their impact on the environment and both social and political discourse is dominated by the issue of climate change. As their knowledge of the issues grows, so does their understanding of practices that mitigate them. Though carbon-offsetting doesn't reduce personal impact, consumers are currently focusing more on how they can make overall changes to their routines and purchase decisions in a way that at the very least, doesn't intensify their contributions to climate change.
Insight - Consumers are becoming more mindful of their impact on the environment and both social and political discourse is dominated by the issue of climate change. As their knowledge of the issues grows, so does their understanding of practices that mitigate them. Though carbon-offsetting doesn't reduce personal impact, consumers are currently focusing more on how they can make overall changes to their routines and purchase decisions in a way that at the very least, doesn't intensify their contributions to climate change.
Workshop Question - How could your brand introduce carbon-neutral initiatives into its production process?
Trend Themes
1. Carbon-neutral Initiatives - As more consumers prioritize sustainability, businesses can capitalize on creating carbon-neutral initiatives such as carbon offsetting, sustainable architecture, and waste-free practices to appeal to eco-conscious customers.
2. Modular Construction - Modular construction is a trend in the hospitality industry that allows companies to build on-site, in remote locations, and adjust and arrange buildings based on developer desires.
3. Sustainable Event Planning - Sustainable event planning services, which eliminate single-use plastics, recycle and compost waste, and utilize sustainable energy providers, can attract eco-conscious customers for events such as weddings and conferences.
Industry Implications
1. Hospitality - The hospitality industry can disrupt the market by incorporating modular construction and incorporating carbon-neutral initiatives.
2. Event Planning - Sustainable event planning services are shaping up to be a rising trend in the event planning industry.
3. Fashion - Carbon-neutral runway shows can appeal to eco-conscious fashion consumers looking for sustainable brands and practices.
4 Featured, 35 Examples:
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Date Range:
May 18 — Feb 20
Trending:
Warm
Consumer Insight Topics:
