Brands facilitate pop-ups that focus on mental health
Trend - Brands are increasingly focused on enhancing the mental health and wellness of their customers, and they're now doing this through pop-up spaces. Whether charitable or business-focused, these activations prioritize mental wellbeing and aim to give consumers the awareness and tools to take care of themselves and others.
Insight - With global stress levels rising due to a variety of economic, social and political issues, mental health is increasingly in the spotlight–particularly in North America. Consumers are increasingly looking to reduce the mental toll that both everyday and large stressors can take on their wellbeing, and brands are responding with a more targeted approach to mental health.
Insight - With global stress levels rising due to a variety of economic, social and political issues, mental health is increasingly in the spotlight–particularly in North America. Consumers are increasingly looking to reduce the mental toll that both everyday and large stressors can take on their wellbeing, and brands are responding with a more targeted approach to mental health.
Workshop Question - How could your brand better prioritize the mental health of its customers and/or employees?
Trend Themes
1. Mental Health and Wellness Pop-ups - Brands are increasingly focused on enhancing the mental health and wellness of their customers through pop-up events.
2. Happiness-focused Social Media Departments - Social media departments are creating teams that focus on enhancing the mental wellbeing and mental health support of their users.
3. Mental Health Fundraising Pop-ups - Charitable organizations are raising funds and awareness surrounding mental health by organizing pop-up events that feature artwork, music, and other mental health-related activities.
Industry Implications
1. Retail Industry - Retailers are creating pop-up spaces that aim to support mental wellness and mental health awareness among customers.
2. Social Media Industry - The social media industry is launching teams focused on enhancing the mental wellbeing and mental health support of their users.
3. Art and Entertainment Industry - The art and entertainment industry is creating pop-up events that focus on mental health-related activities to raise awareness and funds towards mental health charities.
