Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Drinkable Metabolism

CPG and QSR brands are offering metabolism-boosting beverages

Trend - Brands in the beverage space are offering metabolism-boosting benefits for everyday use, rather than for physical activity-specific purposes alone. These products prioritize both flavor and function, thus catering to a range of consumers rather than only those who prioritize weight-loss or fitness.

Insight - "Weight loss" branding shifts to general wellness and health as consumers' use of social media has introduced them to the "body positive" movement where general physical health is considered to be more important than being thin. Thus, consumers are no longer seeking out promises of losing weight quickly. Instead, they're turning to foods, beverages, and supplements that offer them health-related benefits that can be sustained long-term. By combining nutritious ingredients with long-term promises rather than quick fixes, brands are able to gain the trust of health-minded customers.
Workshop Question - How could your company rebrand its promises in a way that's trustworthy to its customers?
Trend Themes
1. General Wellness and Health Branding - Brands are shifting to promote overall health rather than weight loss alone to meet demand from consumers prioritizing sustained health benefits over quick fixes.
2. Functional Wellness Beverages - Beverage brands are offering functional wellness-related ingredient combinations, such as metabolism-boosting or immunity-enhancing drinks, to cater to health-minded consumers.
3. Convenient and Nutritious Powdered Beverages - Brands are creating powdered beverages for convenience, featuring nutritious ingredients that benefit metabolism, digestion, inflammation, and anti-aging, as well as stabilize blood sugar levels.
Industry Implications
1. Food and Beverage - F&B industry professionals can innovate by creating metabolism-boosting ingredients and blends that are sustainable, effective, and flavorful.
2. Fitness - Fitness industry professionals can collaborate with F&B companies to offer metabolism-enhancing supplements, workout plans, and meal replacement options that cater to an increasingly health-focused consumer base.
3. Wellness - Wellness industry professionals can capitalize on the trend of consumers prioritizing overall health and well-being over just weight loss, by offering holistic health services and products that align with this shift in priorities.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
78,954 Total Clicks
Date Range:
Nov 17 — Oct 19
Trending:
Average
Consumer Insight Topics:

Related Examples

Oat-Based Protein Beverages
Oat-Based Protein Beverages
OATH's Ready-to-Drink Beverages Have 15-16 Grams of Protein
Liver-Cleansing Digestive Tonics
Liver-Cleansing Digestive Tonics
Anima Mundi's Amargo Bitters Herbal Supplement is Detoxifying
Nutritious Omega Supplements
Nutritious Omega Supplements
ENDO OMEGA VEGAN Uniquely Supports the Endocannabinoid System
Immune-Boosting Chewing Gums
Immune-Boosting Chewing Gums
Mighty Gum is Packed with Vitamins and Adaptogens for Health
Eclectic Health Supplement Ranges
Eclectic Health Supplement Ranges
Genuine Health Boasts Products for the Gut, Sleep, Energy & More
Umami Mushroom Snacks
Umami Mushroom Snacks
Umamis Crunchy Snacks Combine King Oyster Mushrooms with Corn
Appetite-Regulating Supplements
Appetite-Regulating Supplements
The HUM Skinny Bird Weight Loss Supplement Contains 5-HTP
Probiotic-Packed Sodas
Probiotic-Packed Sodas
Genie Living Drinks' Probiotic Sodas are All-Natural with No Added Sugar
Immune-Boosting Birch Beverages
Immune-Boosting Birch Beverages
Yönalé's Clean, Plant-Based Drink Supports One's Immunity & Energy
Health-Focused Vegan Superfood Bars
Health-Focused Vegan Superfood Bars
fitvia Spotlights Its Tasty, Nutrient-Packed Berry Detox Bar
Functional Wellness Smoothies
Functional Wellness Smoothies
The 'Blasted with Benefits' Drinks Support New Year's Resolutions
Immune-Boosting Turmeric Drinks
Immune-Boosting Turmeric Drinks
Dirty Lemon's +turmeric Blend Bolsters the Immune System
Therapeutic Diabetic Teas
Therapeutic Diabetic Teas
Mana's Anti-Diabetic Green Tea Boasts a Simple, Pure Packaging Scheme
Protective Supplement Drinks
Protective Supplement Drinks
LIFEAID Beverage Co.'s ImmunityAid Helps to Bolster Bodily Defenses
Wellness-Promoting Kombucha Packaging
Wellness-Promoting Kombucha Packaging
The Fix8 Kombucha Has Branding by the B&B Studio
Cashierless Beverage Shops
Cashierless Beverage Shops
'The Drug Store' by Dirty Lemon is a Tech-Enabled Cashless Concept
Autumnal Tarragon Kombuchas
Autumnal Tarragon Kombuchas
Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea
Waste-Reducing Cafe Pop-Ups
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
Probiotic-Packed Canned Kombuchas
Probiotic-Packed Canned Kombuchas
The KÖE Organic Kombucha Comes in Five Sweet Flavors
Hybrid Kombucha Drinks
Hybrid Kombucha Drinks
Evolution Fresh's Beverages Combine Organic Kombucha & Cold-Pressed Juice
Black Tea Body Scrubs
Black Tea Body Scrubs
'Delhicious Body' Natural Scrub Features Antioxidant-Rich Black Assam Tea
Glittering Lemon Beverages
Glittering Lemon Beverages
Vogue and Dirty Lemon Collaborated on a Pair of Lemon-Based Drinks
Drug-Free Cough Syrups
Drug-Free Cough Syrups
Maty's All Natural's Cough Syrup is Organic and Kid-Friendly
Audacious Olive Jar Branding
Audacious Olive Jar Branding
La Patería Designed Bold Branding for This Unique Olive Brand
Anti-Inflammatory Skincare Collections
Anti-Inflammatory Skincare Collections
Marie Veronique Created Solutions with a Holistic Facialist
Cherry CBD Cocktails
Cherry CBD Cocktails
San Francisco’s 'Flore' Serves a CBD Oil-Infused Cocktail
Clean Eating Potato Snacks
Clean Eating Potato Snacks
The SPOKES Air-Puffed Potato Snacks are Lightly Misted with Oil
Vegetarian Bourbon Barrel Sauces
Vegetarian Bourbon Barrel Sauces
The Bourbon Barrel Aged Worcestershire Sauce is All-Natural
Spicy Vietnamese Cocktails
Spicy Vietnamese Cocktails
'The Bloody Dragon' from Asian Box is Spiced with Sriracha
Antioxidant-Rich Lemon Drinks
Antioxidant-Rich Lemon Drinks
Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
Probiotic Wellness Shots
Probiotic Wellness Shots
So Good So You's Compact Shots Support Support Digestive & Immune Health
Parsnip-Apple Beverages
Parsnip-Apple Beverages
This 'Plant-Based Drinkable' from Splendid Spoon Has Parsnip and Apple
Reparative Hangover Drinks
Reparative Hangover Drinks
Buzz Balance Beverages Makes Solutions to Prevent Hangovers
Sparkling Switchel Beverages
Sparkling Switchel Beverages
CideRoad's 'Spritzel' is Like a Hybrid Switchel and Spritzer
Juice-Infused Chai Teas
Juice-Infused Chai Teas
First Watch Launched a Comforting Tea and Juice Hybrid for the Fall
Flamingo-Shaped Cocktail Cups
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
play_circle_filledBeer-Based Cocktails
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
Island-Flavored Fizzy Drinks
Island-Flavored Fizzy Drinks
McDonald's Japan's 'Blue Hawaii McFizz' is Just in Time for Summer
Remixed Cuban Cocktails
Remixed Cuban Cocktails
These 'Playa Bacardi' Cocktails Feature Tropical Flavor Profiles
Holistic Wellness Cafes
Holistic Wellness Cafes
Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages
Metabolic Chewing Gums
Metabolic Chewing Gums
doTERRA's Chewing Gum Product Includes Essential Oils for Weight Management
Ice Cream-Flavored Teas
Ice Cream-Flavored Teas
Teapigs' New Jelly and Ice Cream Tea Celebrates the Brand's Anniversary
Popcorn-Infused Teas
Popcorn-Infused Teas
This Sweet Green Tea Evokes Feelings of Going to the Movies
Pull-Tab Matcha Tins
Pull-Tab Matcha Tins
Teapigs' Matcha Tea Powder Comes in a Small a Soda-Inspired Container
Energizing Matcha Water
Energizing Matcha Water
This Matcha Green Tea Drink is a Great Source of Hydration