Self-cleaning products ease day-to-day routines
Trend - Everyday products that range from litter boxes to pillows are being adapted with "self-cleaning" functions–in the form of advanced antibacterial properties or automated systems. These products prioritize convenient forms of hygiene that delay deep-cleansing.
Insight - Today, consumers are more concerned than ever before about making plans and purchases based on convenience–something they've grown accustomed to since the advent of digital advances, and now expect in all aspects of their lives. Though self-cleaning products would still require upkeep, their longer "shelf life" ensures that consumers are able to make purchase decisions based on long-term convenience.
Insight - Today, consumers are more concerned than ever before about making plans and purchases based on convenience–something they've grown accustomed to since the advent of digital advances, and now expect in all aspects of their lives. Though self-cleaning products would still require upkeep, their longer "shelf life" ensures that consumers are able to make purchase decisions based on long-term convenience.
Workshop Question - How could your brand prioritize convenience in its product experience?
Trend Themes
1. Self-cleaning Products - More everyday products are being adapted with self-cleaning features which enhances convenience and adds value to consumers' lives.
2. Automated Sanitation Solutions - People are embracing at-home automated sanitation solutions, and now public-facing companies are investing in self-sufficient alternatives to traditional cleaning services.
3. Eco-friendly and Health-conscious Alternatives - Innovations such as self-cleaning litter boxes, bottles and toilet cleaners are fulfilling consumers’ health concerns while reducing carbon footprint, providing a disruptive solution for eco-friendly and health-conscious industries.
Industry Implications
1. Home Improvement and Cleaning - With the emergence of everyday self-cleaning products and automated sanitation solutions, home improvement and cleaning industries can now provide more efficient, hassle-free and eco-friendly services.
2. Health and Wellness - As health and wellness becomes more of a priority for consumers, businesses are now focusing on creating innovative products such as self-cleaning pillows, bottles, and sanitisers to enhance consumers' health and well-being.
3. Travel and Hospitality - NanoTouch’s self-cleaning films for public touchscreens, airline tray tables, and TSA security bins come as a disruptive innovation for the travel and hospitality industries to ensure cleanliness in public spaces and promote better customer experience.
5 Featured, 43 Examples:
164,901 Total Clicks
Date Range:
Dec 18 — Oct 19
Trending:
Warm
Consumer Insight Topics:
