Fever-Tree's Three New Premium Mixers Lead with Gin Flavors
Laura McQuarrie — March 21, 2019 — Lifestyle
References: fever-tree & prnewswire
Fever-Tree is adding to the number of premium mixers it offers with three all-new ginger expressions: Smoky Ginger Ale, Spiced Orange Ginger Ale and Refreshingly Light Ginger Ale. These cocktail mixers are said to be able to complement all kinds of spirits, liqueurs and vermouths. Fever-Tree crafted these new ginger expressions with its three signature gingers, sourced from the Ivory Coast, Nigeria and Cochin, India.
While the Fever-Tree Smoky Ginger Ale boasts subtle notes of citrus and smoked applewood, thanks to PureSmoke technology, the Spiced Orange Ginger Ale integrates cold-pressed South African clementines and Sri Lankan steam-distilled cinnamon. These new offerings are powered by naturally sourced ingredients and no artificial sweeteners.
Fever-Tree's Refreshingly Light Ginger Ale offers a new twist on the brand's Premium Ginger Ale with a 47% reduction in calories.
While the Fever-Tree Smoky Ginger Ale boasts subtle notes of citrus and smoked applewood, thanks to PureSmoke technology, the Spiced Orange Ginger Ale integrates cold-pressed South African clementines and Sri Lankan steam-distilled cinnamon. These new offerings are powered by naturally sourced ingredients and no artificial sweeteners.
Fever-Tree's Refreshingly Light Ginger Ale offers a new twist on the brand's Premium Ginger Ale with a 47% reduction in calories.
Trend Themes
1. Premium Mixers - Disruptive innovation opportunity: Develop premium mixers with unique flavors and natural ingredients to cater to the growing demand for craft cocktails.
2. Flavored Ginger Ale - Disruptive innovation opportunity: Create flavored ginger ale variants using unusual ingredients and innovative technologies to offer consumers unique taste experiences.
3. Low-calorie Mixers - Disruptive innovation opportunity: Develop low-calorie mixer options that provide the same taste experience and versatility as traditional mixers, catering to health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Explore new flavor combinations and natural ingredient sourcing techniques to create innovative beverage products that resonate with consumers.
2. Craft Cocktail Bars - Disruptive innovation opportunity: Offer unique and premium mixer options to enhance the craft cocktail experience and differentiate from competitors.
3. Health and Wellness - Disruptive innovation opportunity: Develop low-calorie mixer alternatives that align with the growing demand for healthier food and beverage options.
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